A private news channel said that the social media is playing vital role in stimulating citizen engagement in political life and it also provides platforms where electoral campaigns and elections have central role. Social Media to Play Pivotal Role for Upcoming Election Campaign in Pakistan.
So it seems that for up-coming election campaigns social media will be the most effective tool. Supporters of different political parties would use applications like Facebook and Twitter, Youtube etc. for election campaigns.
Social Media to Play Pivotal Role for Upcoming Election Campaign in Pakistan
The most positive thing about using social media for election campaign is that social media brings politicians and parties closer to their potential voters through personal communications. Without the intermediate role of mass media, politicians can communicate faster and reach citizens in a more targeted manner.
Support and participation for offline events are generated online as well as reactions, feedback, conversations and debates. One more important thing which has been noticed that because of social media people have started taking interest in politics. Social media also makes easier for people to evaluate a political party or candidate.
A young businessman and social media professional Rana Usman, said:
“Social media gives voice to anyone who wishes to use it, thus it is a very important and a key pillar of any society today which wants to exercise its opinion.
A technology expert and social media activist Azhar Hayat said:
“How much the social media and active engagement of educated youth of Pakistan would make a real difference, only time can say that. But no one can deny the fact that social media is here to stay and it is increasingly becoming an indispensable tool for political democracy.”
Social media is playing important role in educating people about the election campaigns and also about the right use of their vote.