Marketers, brands and organizations functioning in digital media will state that innovation occurs so fast that foretelling future drifts and reviewing trends from preceding years can either be informative, or an elusive development, as platforms try to monetize their offerings better from the previous year’s progresses.
Social Media Trends 2016
Looking towards 2016, we believe to see enhancements when it comes to the precision of measurement competences and the incorporation of tracking paid performance. The following five trends will continue to drive best-in-class social media promotion.
1. Small Data is Here:
When customers face momentous life events they are more open to varying their buying habits. The capability to drill down into behavioral data permits brands to make social media content that targets people. In turn, they become more likely to sponsor or a brand. Coca-Cola leveraged Twitter’s Tailored Audiences to create personalized tweets using consumers first name in their Share-a-Coke campaign. This increased sales in Australia and U.S.
2. Live Broadcasting is Turning Out to be The New Real-Time:
With the steady increase in fame of streaming apps such as Snapchat and Periscope, and more up-to-date stories available through Twitter Moments, the significance of in-the-moment content has increased. Now a consumer is a reporter, a content curator, and a distribution platform of everyday or culturally related happenings. A latest Comscore report found that with 32.9% penetration, Snapchat is the third most popular social app among people of age group 18-34.
3. The Fervent Consumer is The New Influencer:
User Generated Content is the new content channel, making an emerging generation of influencers. In fact, consumers participate with 11.4 pieces of content before making a purchase. Posts with curated content links generate 33% more clicks than original content links.
4. GIFS and Immersive Video are Driving Forces of Commitment:
The popularity of gifs and cinemagraphs has interpreted to increased engagement. Cinemagraphs alone get 60% more engagement than static images. As a result, social platforms like Facebook, Google, and Twitter are all fighting for more video and incorporating gif content. With Facebook and Google adding 360 degree video experiences and VR content, expect to see a deeper dive into more immersive moving content, and the prospects for social engagement.
5. Messaging Apps and Emojis Keeps Developing:
Messaging Apps now have the same user-base as the top 4 social platforms. Offering quicker and more appelang opportunities for consumers to contact their friends, now users can send a friend money, send love with emojis, buy products and even host group chats within these messaging apps. Due to it’s in-app ease, user base, incorporated payment functionality, WeChat subsidizes $1.76 bn in lifestyle spending in China.
While social commerce has been a prophesied trend for a few years, depending on the behavior of consumers. Websites and apps like Liketoknow.it and Like2b.uy that participate with Instagram appear to be taking off. You never know 2016 might be a remarkable year for the evolution of social media. Maybe we will even have a new absconding social star or offering.