Social Messaging Apps Getting Bigger than Traditional Messaging
[dropcap3]T[/dropcap3]he means of communication in the world have gone through a quick revolution in the last decade and resulted in the continuous development in newer technologies. One off these developments is the intensification of texting apps that have taken over the traditional SMS to a large extend. These social messaging apps like WhatsApp, Viber, LINE and WeChat allow users to communicate with no additional cost or any additional fee for International services. Plus cross-platform apps are far more elegant and feature-packed then a traditional SMS for instance it allows you to customize the interface by setting a profile picture and status, share photos and videos.
[blockquote align=”left”] A survey done by BI Intelligence data shows that the WeChats, WhatsApp and Snapchat all are growing their user numbers in 2014 at quarterly rate of 15% or higher [/blockquote]
Social Messaging Apps, the New Face of Messaging! From the ongoing dominance of social messaging apps we may assume that the SMS may have lost its charm and is out of date but traditional SMS still has an edge on the social messaging apps. SMS are quite convenient, one doesn’t have to look for Wi-Fi or a data connection to send a message or to make a call – Users just need mobile coverage to send SMS. Whereas, Social Messaging apps are mainly for users who use smartphones, plus it relies on a mobile data connection or a Wi-Fi. In Pakistan, this especially was a major as there are more feature phone users as compared to smartphones users. But as 3G and 4G technology is being rolled out in Pakistan, trend of 3G enabled handsets is on the rise and now both issues can now easily be controlled and we will see more trend towards social messaging app. Smartphone messaging apps like WhatsApp and WeChat are gaining huge popularity. The users are very attracted to these messaging apps, WhatsApp recently surpassed half billion users. This is not just about one messaging app in fact all the messaging apps are growing its user’s day by day. A survey done by BI Intelligence data shows the WeChats, WhatsApp and Snapchat all are growing their user numbers in 2014 at quarterly rate of 15% or higher.
As these app have many advantages they also account for huge amount of time-spend by users. According to “Flurry” the user sessions for social apps and messaging increased 203% in 2013, this is about twice as fast as the increase in sessions for all types of apps, which was 115% for the year. A survey was conducted by “Mobidia”, a phone data traffic-tracking specialist on the amount of time a messaging app was open on the Android device, while the smartphone screen was on. The graph below shows the weekly time spend per android smartphone user on messaging app.
According to this research, Korean based Kakao Talk users, on average spent about 213 minutes on the app during the end of last year, this is the highest time spent by user on any messaging app. Whatsapp was the second in line as the users spent 195 minutes per week on average on the app. And with 97 minutes Kik stood in the third place, while LINE users averaged about 94 minutes on the application.
There is no doubt that these cross-platform apps are on rise but mobile operators are fighting back hard to retain their market by providing data access and data subscription packages. It’s all about the data packages, as operators work to stay ahead of the curve by getting users hooked on data bundles. Now the smartphone users in Pakistan also have a variety of limited/unlimited packages offered by operators, depending on the need and facilities of the users. This will keep people connected to their social networks 24/7.