Telecommunication Industry Campaign Review – (Oct – Nov)
[info]Telenor – Telenor Corporate TVC 2014[/info]
Rating: 3 Stars
Highlighted Feature: This TVC highlights the quality service that Telenor is offering.
Finally, we got to see a Telenor’s TVC worth watching and I am glad that this time I don’t have to criticize the ‘Yaari theme’.
Well, in this TVC, Telenor decided the best way of showing that they can be a good choice when it comes to the quality of service. People from different segments of society were targeted showing how they deal with ‘weak signals’. The execution of this video’s is what impressed me the most and also the rhythm of ‘latak’, ‘jhatak’ and ‘atak’ was impressive.
[error]Qmobile – i10 TVC 2014[/error]
Rating: 2 star
Highlighted Feature: Qmobile i10 TVC featuring Atif Aslam
Just when we think that the brand has been successful in creating an ‘Image’, we get a blooper! This TVC by Qmobile is one mood spoiler for all Qmobile & Atif Aslam’s fans. Firstly, there are rumors that the music & the concept of the video is copied from Adam Lambart’s ‘Never close our eyes’; secondly, Atif Aslam was highly criticized for his ‘Hashmi Surma’ looks and appearance.
Qmobile is known for putting a huge amount of money into its marketing campaign. This advertisement may have been embedded better if Atif could have given a little attention to his styling.
[success]Ufone – Supercard Vacation TVC 2014[/success]
Rating: 2.5 star
Highlighted Feature: Introducing the Super Scratch card that offer free Calls, SMS and Internet.
Ufone has the potential to create rich, highly interactive brand experiences which users can engage with.
The concepts, idea, humor, theme, etc., of the campaign were fair enough but we’re not just talking about ideas here. And in particular the hard work that goes into making an idea happen. The war between telecom operators in Pakistan is not merely a ‘price war’ anymore, it actually demands to think ‘out of the box’ especially when one can offer the 3G service.
[notice]Samsung – Galaxy Core 2 TVC 2014[/notice]
Rating: 4 star
Highlighted Feature: Introducing Samsung Galaxy Core 2 with FREE Zong 3G package
After watching the latest TVC by Samsung with a very catchy jingle that says ‘Maza zara aur le.. Tu Samsung Core le’, I am glad that the campaigns itself is well thought out that emphasized on the price sensitivity of the target market. Vitally, the demographic targeted was the younger generation from different segments of society.
Samsung has beautifully showed a clear understanding of the needs of its target market by offering Zong 3G packages with the Galaxy Core 2.
[info]Voice – Xtreme X5 Octa Core TVC 2014[/info]
Rating: 2.5 star
Highlighted Feature: Voice Mobile Introducing its first Octa Core handset
To generate excitement and buzz through a TVC needs a lot more than just good graphics. It was a very good try by voice mobile, as the company has raised the quality of its TVC when compared to the previous one, but still I am not really impressed with the content of this campaign i.e. ‘Iron man theme’.
This theme could have attracted kids but the target market of X5 is youngsters, I would have given an extra (*) for highlighting the features. Good luck!
[error]Warid – Free Call Offer TVC 2014[/error]
Rating: 3 star
Highlighted Feature: Warid Re-load Offer that gives FREE minutes to all networks
Warid has always played safe in its promotional campaign by communicating its message and keeping it simple. The company has traditionally executing some of the best campaigns in the industry. This TVC is also following Warid’s traditional soft theme, where we can see friends commenting on cricket with pleasant soft music playing on the background.
I would rate (***) because the TVC was neither impressive nor ordinary, it was simple.