Telenor Celebrates World Youth Skills Day 2017 by Developing a Millennial-Friendly Workplace Culture

Millennials may be a tough generation of workforce for an employer to handle and retain[1], but they are the only future we have in this digital age and honestly, we don’t have any other option but to adapt ourselves and our old ways to the new work culture defined by this Generation Y which some older employers may find hard to match.

Telenor Celebrates World Youth Skills Day 2017 by Developing a Millennial-Friendly Workplace Culture

One of the hard truths about today’s digital workforce for employers is that they’re more loyal to their career ambition and progression than the organization they’re working for. Workplace culture and operational methods are also their priority areas failing to address which continues to cost companies loss of quality workforce and low retention trends.

On the other hand, understanding millennials and providing them with a workplace that caters to their needs can work wonders for a business as they may potentially be a more aggressively ambitious[2] and forward-looking workforce generation than their predecessors and older counterparts (read baby boomers). They are driving and transforming today’s digital world and managing them smartly is the only right choice for businesses to progress.

What Millennials Want at Work

Development over Perks[3]

Although perks do play an integral part in attracting good human resource, it’s continuous and fast-track personal and professional development that translates into job satisfaction and retention for millennials. As opposed to their older counterparts, they don’t develop comfort zones and won’t stay in one position for long if the career path is not well-structured with them having a clear knowledge of where in their current job they will be in the next months or years. Being aggressively ambitious and smart workers, millennials crave praise[4] and need a system of regular assessment, appreciation, and appraisal.

Flexibility over Punctuality

This must not be confused with lax attitude and missed deadlines at all. Being the digital generation, millennials lead a very active and connected life and are tuned to work on the go thanks to today’s digital tools. Texting, Tweeting, Whatsapp, Skype & whatnot, millennials work in real-time for constant communication and feedback, and have an idea about punctuality that’s very different from the baby boomers’. As the remote working culture gains traction worldwide, progressive organizations in Pakistan, such as Telenor, are also embracing it allowing its people to work from home or anywhere else when they can’t physically make it to work.

Exposure over Workplace Luxury

For the new, highly worklife balance sensitive and always on the move, generation of workers, pingpong tables, fancy latte machines and free food have started to matter less. What’s more important is the level of exposure they get in their career and the kind of mentorship they enjoy throughout their work tenure. In today’s digitally connected world, organizations that utilize resources from different parts of the world and work as an international team attract millennials more than the ones operating in isolation. People at Telenor, for example, are in constant coordination with other global chapters and collaborate on projects through various international platforms under expert mentorship.

Coach Over Boss

Millennials are not meant to have the old school bosses; they rather look for mentors and coaches who can support their development and lead them to their career goals. For them, it’s working with their senior as opposed to working for or under them. Realizing that one of the primary reasons for an employee to quit their job is the manager, organizations are moving to a more open workplace culture where people work as a team, discuss their problems without reserve, and have easy access to higher management. In Pakistan, Telenor has always worked to develop and promote an open and inclusive workplace culture making it the best place to work in the country.

Purpose over Paycheck

Although compensation is important, it’s no longer the driver for millennials. The Generation Y wants its work to be meaningful and have some social or commercial impact. Organizations that successfully align their vision and mission to create some social value are the go-to places for millennials who want the satisfaction of working for a cause. Telenor, for instance, has a vision of empowering societies which is reflected in all its products, services and initiatives. From spearheading the digital revolution through enhanced cellular/data penetration to financially including millions of unbanked people through Easypaisa, Telenor’s approach to business makes it a favorite employer for Pakistani millennials looking for meaningful work.



[3] file:///C:/Users/DELL%20PC/Downloads/2016-How_Millennials_Want_To_Work_And_Live-Abridged.pdf


Onsa Mustafa

Onsa is a Software Engineer and a tech blogger who focuses on providing the latest information regarding the innovations happening in the IT world. She likes reading, photography, travelling and exploring nature.
Back to top button