Telenor launches the first webisode of its new campaign, which covers a 3minute video where Razia is kidnapped by the villain Changez. This campaign holds a very catchy tagline i.e. “A film about Love, deception and true friendship”
Telenor launches a unique campaign ‘Razia Gundon Mein Phans Gai’
The story line is pretty typical; REAL bad guy ‘Changez’ kidnaps the heroine ‘Razia’ and t
After “Khamoshi Ka Boycott” by Djuice; this is second shot that Telenor uses a different tone and style to engage its consumers through digital media.
The Campaign also leaves many question marks ‘?’ & quizzes for the viewvers:
This new style of campaign by Telenor Talk Shawk is considered unique because it’s not only an advertisement but ‘A Film’, which will be watched by viewers on a regular basis.
Like many other countries, marketing-mix in Pakistan also depends on the basic human motivations where fun, catchy slogans, sports, music and celebrity connection are used to communicate the brand.