The new political awareness campaign, “Angootha Chalaoo” run by Telenor djuice is the hot topic these days. It Is getting mix reviews from the public and critics. According to Telenor, the purpose of the new TVC is to make the youth understand the importance of casting vote in the upcoming elections.
Critics are complaining that Telenor is deliberately mixing commercialism and social responsibility to sell their product. One has to pay 42 Paisas to get the motivational message. Even if out of 122 million mobile users only 40-50 million users get emotional and send the text message, it will add up to almost to a hefty amount of PKR 20 million revenues for the company.
The use of slang language like “chokri” has also raised the eye brows of many. People are saying that they were not expecting mainstream companies like Telenor to promote such type of culture in its commercials.