Pakistan’s one of the biggest e-Commerce company, Daraz.pk has just started its most famous 11.11 sale. People were quite excited about it definitely for the right reason for getting things at sale prices. Anyway coming back to the point, before Daraz was acquired by Alibaba it used to have this giant sale gale in same days with black Friday tag. When Ali Baba Acquired it, the Black Friday turned in to 11.11 mega sale. Well, see the power of Daraz marketing campaign 11.11 that almost 60 percent of the brands in Pakistan have launched their discounted sales under the same tag “11.11”.
The Power of Daraz Marketing Campaign
Firstly a huge round of applause for the marketing agency who was behind this campaign for Daraz. Secondly, a huge sorry feeling for those brands who have used the same tag without doing any research that why actually they are promoting 11.11 instead of black Friday. Of course, we are neutral to both as neither black Friday is in our culture nor 11.11 is.
What is 11.11:
11.11 is a singles day in China which is celebrated as the shopping day. Singles day is a shopping holiday famous among young Chinese people that celebrate their contentment in being single. The date, November 11th (11/11), was chosen because the number “1” resembles an individual who is alone. So Alibaba chose it for Daraz for the right reason because they also provide the sale on the same dates, which you can check by clicking here.
However, it’s funny why other brands have incorporated the same tagline for kick-starting their sale. It means our agencies have failed and they cannot produce a better tagline then Daraz.
Here are some of the brands who have started 11.11 discounts:
I feel sorry for all the Pakistani brands who are celebrating China’s Singles Day for no reason. However, at the same time once again standup ovation for Daraz.pk as previously we never knew that there is some 11.11 Singles days.