TikTok Cracks Down ‘Get Rich Quick’ Schemes & Undisclosed Ads

A lot of complaints were filed against TikTok that it was breaching EU consumer rules. Recently, the company worked with the European Commission to update its branded-content policy. It cracked down the ‘Get Rich Quick’ Schemes & Undisclosed Ads in line with EU Rules.

TikTok To Align Its Practices With EU Rules

A complaint was filed that the media platform is failing to protect children from hidden advertising and inappropriate content due to which the company took this step. According to the latest reports, the promotion of “inappropriate products and services,” such as alcohol, cigarettes, and “get rich quick” schemes will be prohibited. It will also help to monitor the situation, paying particular attention to the effects on young users.

In addition to that, all the Paid ads will be identified with a new label. Tiktok users will be prompted to switch on a toggle whenever they will publish content captioned with brand-related keywords such as #ad or #sponsored. Furthermore, the users with more than 10,000 followers will have their videos reviewed against TikTok’s guidelines.

A TikTok spokesperson stated that:

“Over the last year, we have appreciated being able to work collaboratively with the European Commission and national consumer protection authorities to review and make changes to a number of our policies and features. We will continue to look for how we can improve in order to provide the best possible TikTok experience for our community.” 

This is a good step indeed. Parents will be able to protect their children from inappropriate content. Furthermore, the flag ads will not be able to trick children into buying things.

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Laiba Mohsin

Laiba is an Electrical Engineer seeking a placement to gain hands-on experience in relevant areas of telecommunications. She likes to write about tech and gadgets. She loves shopping, traveling and exploring things.

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