Top Selling Smartphone Brands in Pakistan
The smartphone market seems to be reviving in Pakistan after experiencing a dip in the last couple of years. Still, the market is pretty saturated, with multiple options for consumers in all segments (budget, lower mid-range, mid-range, and flagship). It is pertinent to mention here that there is high inflation in Pakistan. Therefore, the majority of consumers tend to purchase smartphones in the budget and midrange segments. So, you might be curious about the top-selling smartphone brands that have been able to secure major shares in the local smartphone market. We have gathered the data on the basis of our research that was carried out recently.
Top Selling Smartphone Brands in Pakistan
Infinix:
The Chinese smartphone manufacturer Infinix was the best-performing smartphone brand in the previous quarter of 2023. It managed to secure a staggering 24.1% of the total market share. It is because the company is targeting the budget and lower midrange segments. The recent smartphones launched by the company, including the Infinix Note 30, Zero 30, Hot 30, etc., were able to make a considerable mark in the market.
Latest Hot Selling Smartphone from the company:
Infinix Note 30:
| Specifications | |
|---|---|
| DISPLAY | |
| Type | IPS LCD, 120Hz, 580 nits (peak) |
| Size | 6.78 inches, 109.2 cm2 (~84.5% screen-to-body ratio) |
| Resolution | 1080 x 2460 pixels (~396 ppi density) |
| PLATFORM | |
| OS | Android 13 |
| Chipset | Mediatek MT8781 Helio G99 (6nm) |
| CPU | Octa-core (2×2.2 GHz Cortex-A76 & 6×2.0 GHz Cortex-A55) |
| GPU | Mali-G57 MC2 |
| MEMORY | |
| Card slot | microSDXC (dedicated slot) |
| Internal | 128GB 8GB RAM, 256GB 8GB RAM (UFS) |
| MAIN CAMERA | |
| Triple | 64 MP, f/1.7, (wide), 1/2″, 0.7µm, PDAF |
| 2 MP, f/2.4, (depth) | |
| QVGA | |
| Features | Quad-LED flash, HDR, panorama |
| Video | 1440p@30fps, 1080p@30/60fps |
| SELFIE CAMERA | |
| Single | 16 MP, f/2.0, (wide) |
| Features | LED flash, HDR |
| Video | 1080p@30fps |
| SOUND | |
| Loudspeaker | Yes, with dual speakers |
| 3.5mm jack | Yes |
| Tuned by JBL | |
| FEATURES | |
| Sensors | Fingerprint (side-mounted), accelerometer, gyro, proximity, compass |
| BATTERY | |
| Type | Li-Po 5000 mAh, non-removable |
| Charging | 45W wired |
Tecno:
Tecno is another brand that has a similar sort of strategy as compared to Infinix. It has been able to register a market share of 22% in the last quarter.
Latest hot-selling smartphone from the company:
Tecno Camon 20:
| Specifications | |
|---|---|
| DISPLAY | |
| Type | AMOLED |
| Size | 6.67 inches, 107.4 cm2 (~85.7% screen-to-body ratio) |
| Resolution | 1080 x 2400 pixels, 20:9 ratio (~395 ppi density) |
| Always-on display | |
| PLATFORM | |
| OS | Android 13, HIOS 13 |
| Chipset | Mediatek MT6769Z Helio G85 (12nm) |
| CPU | Octa-core (2×2.0 GHz Cortex-A75 & 6×1.8 GHz Cortex-A55) |
| GPU | Mali-G52 MC2 |
| MEMORY | |
| Card slot | Unspecified |
| Internal | 256GB 8GB RAM |
| MAIN CAMERA | |
| Triple | 64 MP, f/1.7, 25mm (wide), 1/1.7″, 0.8µm, PDAF |
| 2 MP, f/2.4, (depth) | |
| QVGA | |
| Features | Ring-LED flash, panorama, HDR |
| Video | 1080p@30fps |
| SELFIE CAMERA | |
| Single | 32 MP, f/2.5, 24mm (wide), 1/2.8″, 0.8µm |
| Features | Dual-LED flash |
| Video | 1080p@30fps |
| SOUND | |
| Loudspeaker | Yes, with stereo speakers |
| 3.5mm jack | Yes |
| FEATURES | |
| Sensors | Fingerprint (under display, optical), accelerometer, proximity, compass |
| BATTERY | |
| Type | Li-Po 5000 mAh, non-removable |
| Charging | 33W wired |
Samsung:
Samsung has launched a number of smartphones recently; however, it hasn’t been able to secure the anticipated market share. This can be attributed to the high price at which the company launches its smartphones. Definitely, users would choose the option that is more cost-effective and has similar kinds of features. The company has managed to capture 15.7% of the market share.
Latest hot-selling smartphone from the company:
Samsung A24:
| Specifications | |
|---|---|
| DISPLAY | |
| Type | Super AMOLED, 90Hz, 1000 nits (peak) |
| Size | 6.5 inches, 103.7 cm2 (~82.4% screen-to-body ratio) |
| Resolution | 1080 x 2340 pixels, 19.5:9 ratio (~396 ppi density) |
| PLATFORM | |
| OS | Android 13, One UI 5.1 |
| Chipset | Mediatek MT8781 Helio G99 (6nm) |
| CPU | Octa-core (2×2.2 GHz Cortex-A76 & 6×2.0 GHz Cortex-A55) |
| GPU | Mali-G57 MC2 |
| MEMORY | |
| Card slot | microSDXC (dedicated slot) |
| Internal | 128GB 4GB RAM, 128GB 6GB RAM, 128GB 8GB RAM |
| MAIN CAMERA | |
| Triple | 50 MP, f/1.8, (wide), PDAF, OIS |
| 5 MP, f/2.2, 123˚ (ultrawide), 1/5″, 1.12µm | |
| 2 MP, f/2.4, (macro) | |
| Features | LED flash, panorama, HDR |
| Video | 1080p@30fps |
| SELFIE CAMERA | |
| Single | 13 MP, f/2.2, (wide) |
| Video | 1080p@30fps |
| SOUND | |
| Loudspeaker | Yes |
| 3.5mm jack | Yes |
| FEATURES | |
| Sensors | Fingerprint (side-mounted), accelerometer, gyro, compass |
| Virtual proximity sensing | |
| BATTERY | |
| Type | Li-Po 5000 mAh, non-removable |
| Charging | 25W wired |
iTel:
iTel has witnessed tremendous growth in Pakistan in the last few months. The company has managed to register an impressive market share of 11.6% owing to its quality smartphones at affordable price tags.
Latest hot-selling smartphone from the company:
iTel S23:
| Specifications | |
|---|---|
| DISPLAY | |
| Type | IPS LCD, 90Hz |
| Size | 6.6 inches, 104.6 cm2 (~84.0% screen-to-body ratio) |
| Resolution | 720 x 1612 pixels, 20:9 ratio (~267 ppi density) |
| PLATFORM | |
| OS | Android 12 |
| Chipset | Unisoc T606 (12 nm) |
| CPU | Octa-core (2×1.6 GHz Cortex-A75 & 6×1.6 GHz Cortex-A55) |
| GPU | Mali-G57 MP1 |
| MEMORY | |
| Card slot | microSDXC (dedicated slot) |
| Internal | 128GB 4GB RAM, 128GB 8GB RAM, 256GB 8GB RAM (UFS 2.2) |
| MAIN CAMERA | |
| Dual | 50 MP, f/1.6, (wide), AF |
| 0.08 MP | |
| Features | LED flash |
| Video | 1080p@30fps |
| SELFIE CAMERA | |
| Single | 8 MP |
| Features | LED flash |
| Video | Yes |
| SOUND | |
| Loudspeaker | Yes |
| 3.5mm jack | Yes |
| FEATURES | |
| Sensors | Fingerprint (side-mounted), accelerometer |
| BATTERY | |
| Type | Li-Po 5000 mAh, non-removable |
| Charging | 10W wired |
Other Companies:
Besides the top 4 contenders, other smartphone companies (Xiaomi, Oppo, vivo, etc) have managed to secure a cumulative market share of 26.7% in the last quarter.
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