The National Football League (NFL) and Twitter have signed a two-year deal to bring more pro football highlights to Twitter, that requires NFL to be part of its strategy to emphasize big, live events. This partnership will begin at the start of the upcoming football season.
Twitter Announces Multiyears Partnership with NFL
This is an extension of a deal NFL first signed with Twitter in 2013, and renewed again last year. The NFL also has deals with big platforms including Facebook and YouTube, and it is assumed it will keep working with those companies and other ones that offer lots of digital reach.
According to a press statement:
Glenn Brown, head of Twitter Content Partnerships and the company’s Amplify unit, said:[pull_quote_center]”Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,”[/pull_quote_center]
He also added:[pull_quote_center]“Any new cool, discovery path, we want the NFL to be front and center of that. The content is the most engaging stuff we’ve seen.”[/pull_quote_center]
Twitter is searching for a permanent CEO after Dick Costolo stepped down earlier this year.
Co-founder Jack Dorsey is serving as interim CEO, he is also the CEO of private payments startup Square.
The deal is beneficial for Adam Bain, Twitter’s head of revenue and partnerships. Bain is widely considered as one of the top internal front runners for the CEO job.
Bain tweeted this after the news was announced:[pull_quote_center]”Yes, we are ready for some football: announcing a multi-year content and ads video deal with the NFL!”[/pull_quote_center]
So now with this deal twitter user can enjoy football league by watching game recaps, video highlights of best plays and fun infographics.