Twitter is now experimenting on a new Snapchat-style feature which makes easy to post videos on the social-media company’s app. According to Bloomberg, the new design would eliminate steps for the users of Twitter who want to post photos and videos, It will increase engagement on the platform. Twitter is Testing New Snapchat Style Feature.
According to Insiders that aim behind this new feature is to attract more users and keep them amused. The update is still in an early testing phase and could “change significantly” over the next few months
Twitter is Testing New Snapchat Style Feature
Twitter is said to have a working demo of a “camera-centered” update but the exact design of the update is not specified, However it will help people to quickly and easily post video clips of what is happening around them.
Bloomberg has posted:
Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround. Social-media leader Facebook Inc. has famously copied innovations from Snap Inc.’s Snapchat, a mobile app focused on ephemeral photos and videos that’s popular with younger audiences. Twitter’s latest change suggests that Chief Executive Officer Jack Dorsey is taking cues from the newer company as well
From last few years, video has become a priority for many social media companies.