Ride-hailing app Uber Improves the Security by Taking Selfies of Drivers to Avoid Fraud. Uber has introduced new feature that will help to improve safety and security. According to Uber’s latest security feature, drivers will take selfies before any ride. Then these selfies are compared with the photos of the drivers on files. For this feature Uber uses Microsoft Cognitive Services to check who is riding the car.
Uber Improves the Security by Taking Selfies of Drivers to Avoid Fraud
According to Uber:
“Real-Time ID Check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers’ accounts from being compromised. It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel,”
Keeping in mind its Customers’ Security needs, Uber upgrades its security. Reports had earlier emerged that drivers who registered for Uber were not necessarily those behind the wheel. But this new feature keeps Uber in direct visual contact with drivers before they begin a ride.
“Drivers are asked periodically to take a selfie in the Uber app before they accept rides,”
the statement reads.
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For Real time ID check, Uber uses Microsoft Cognitive Services to compare the photo to the one present on file. If the selfie and photo don’t match, Uber will block the account.
Uber said in a statement:
We’re constantly developing and testing new solutions to prevent and reduce risks. During our pilot of Real-Time ID Check over the past few months, the majority of mismatches were due to unclear profile photos. And more than 99% of drivers were ultimately verified. Given that verification takes only a few seconds to complete, this feature proactively and efficiently builds more security into the app.
Uber has recently expanded its local operations in Lahore and Karachi. However, it will soon expands its services in other cities of Pakistan as well.