Ufone MYOB Price Doubled, Regional Packages Prices Also Increased – Justifiable?

Ufone, one of Pakistanโ€™s leading telecom operators, has announced changes in the pricing structure of its various packages. These changes impact the โ€œMake Your Own Bundleโ€ (MYOB) service and regional hybrid packages, including Damdaar, Damdaar Plus, and Nayi Sim Offers. The steep price increases have left customers questioning whether Ufoneโ€™s network performance justifies the rising costs.

MYOB Price Hike

The customizable โ€œMake Your Own Bundleโ€ (MYOB) service has nearly doubled in price. Previously priced at PKR 439, the service now costs PKR 810. MYOB was a popular option among users for its flexibility in customizing data, call, and SMS packages to meet individual needs. However, the sudden price surge has sparked widespread dissatisfaction among users.

Old Price
New Price

Regional Package Adjustments

In addition to the MYOB increase, Ufone has revised the prices of its regional hybrid packages. Below are detailed tables outlining the price adjustments:

Damdaar Conventional Offer

District Region Old Load Price New Load Price
Abbottabad NORTH Rs 160 Rs 180
Bahawalpur CENTRAL Rs 190 Rs 200
Dadu SOUTH Rs 180 Rs 190
Faisalabad CENTRAL Rs 180 Rs 190
Gujranwala CENTRAL Rs 160 Rs 180
Gujrat CENTRAL Rs 160 Rs 180
Hafizabad CENTRAL Rs 180 Rs 200
Jhelum NORTH Rs 160 Rs 180
Mansehra NORTH Rs 190 Rs 200
Mirpur Khas SOUTH Rs 180 Rs 190
Narowal CENTRAL Rs 190 Rs 200
Okara CENTRAL Rs 170 Rs 190
Pakpattan CENTRAL Rs 170 Rs 190
Rahim Yar Khan CENTRAL Rs 180 Rs 200
Sahiwal CENTRAL Rs 170 Rs 190
Sargodha CENTRAL Rs 160 Rs 180
Sawat NORTH Rs 190 Rs 200
Shikarpur SOUTH Rs 120 Rs 140
Sialkot CENTRAL Rs 150 Rs 170
Sukkur SOUTH Rs 170 Rs 190
Toba Tek Singh SOUTH Rs 160 Rs 180
Badin SOUTH Rs 190 Rs 220
Bahawalnagar CENTRAL Rs 210 Rs 230
Ghotki SOUTH Rs 160 Rs 190
Jhang CENTRAL Rs 210 Rs 230
Kasur CENTRAL Rs 210 Rs 230
Khairpur SOUTH Rs 145 Rs 170
Khanewal CENTRAL Rs 210 Rs 230
Khushab CENTRAL Rs 200 Rs 230
Leiah CENTRAL Rs 160 Rs 190
Lodhran CENTRAL Rs 170 Rs 200
Mandi Bahauddin CENTRAL Rs 200 Rs 230
Mianwali CENTRAL Rs 180 Rs 210
Multan CENTRAL Rs 160 Rs 190
Muzaffargarh CENTRAL Rs 190 Rs 220
Nankana CENTRAL Rs 155 Rs 180
Naushahro Feroze SOUTH Rs 180 Rs 210
Sheikhupura CENTRAL Rs 170 Rs 200
Thatta SOUTH Rs 160 Rs 190
Vehari SOUTH Rs 160 Rs 190

Damdaar KHI and LHR Offer

District Region Old Load Price New Load Price
Karachi West SOUTH Rs 150 Rs 170
Lahore CENTRAL Rs 150 Rs 170

Damdaar Plus Offer

District Region Old Load Price New Load Price
Badin SOUTH Rs 210 Rs 230
Bahawalnagar CENTRAL Rs 220 Rs 240
Ghotki SOUTH Rs 190 Rs 210
Jhang CENTRAL Rs 220 Rs 240
Kasur CENTRAL Rs 220 Rs 240
Khairpur SOUTH Rs 190 Rs 210
Khanewal CENTRAL Rs 220 Rs 240
Khushab CENTRAL Rs 220 Rs 240
Leiah CENTRAL Rs 190 Rs 210
Lodhran CENTRAL Rs 190 Rs 210
Mandi Bahauddin CENTRAL Rs 220 Rs 240
Mianwali CENTRAL Rs 210 Rs 230
Multan CENTRAL Rs 190 Rs 210
Muzaffargarh CENTRAL Rs 210 Rs 230
Nankana CENTRAL Rs 190 Rs 210
Naushahro Feroze SOUTH Rs 210 Rs 230
Sheikhupura CENTRAL Rs 190 Rs 210
Thatta SOUTH Rs 190 Rs 210
Vehari CENTRAL Rs 190 Rs 210

Nayi Sim Offer

District Region Old Load Price New Load Price
Attock NORTH Rs 160 Rs 180
Bhakkar CENTRAL Rs 160 Rs 180
Charsadda NORTH Rs 160 Rs 180
Haripur NORTH Rs 160 Rs 180
Lakki Marwat NORTH Rs 160 Rs 180
Mardan NORTH Rs 160 Rs 180
Nasirabad SOUTH Rs 160 Rs 180
Sanghar SOUTH Rs 160 Rs 180
Swabi NORTH Rs 160 Rs 180

Network Performance

Despite these price hikes, Ufoneโ€™s lags behind its competitors in terms of network performance in several key metrics, according to latest PTA QoS report.ย 

Throughput

Ufoneโ€™s data speeds average between 6 Mbps and 10 Mbps in most cities, lagging behind its competitors including Jazz and Zong. In Murree, throughput drops to around 3.8 Mbps, which negatively impacts user experience.

Mean Opinion Score (MOS)

The Mean Opinion Score (MOS) reflects user experience during voice calls. Jazz remained ahead in this indicator with a score of 3.73, followed by Zong at 3.67. Telenor is third with a score of 3.6, while Ufone ranks lowest at 3.47.

Call Connection Time and SMS Send Time

Ufoneโ€™s call connection time is the slowest among all operators at 5.43 seconds, compared to Jazzโ€™s 3.51 seconds. For SMS delivery, Ufone performs better, ranking second at 2.74 seconds, just behind Zongโ€™s 2.73 seconds.

Comparison with Competitors

Other operators, such as Jazz and Zong, continue to outperform Ufone in critical metrics:

  • Download Speeds: Jazz leads with 33.21 Mbps, followed by Zong at 32.56 Mbps. Ufone lags behind at 12.68 Mbps.
  • Upload Speeds: Zong takes the lead with 23.18 Mbps, while Ufone achieves a moderate 16.1 Mbps upload speed.

Our Opinion

The recent price hikes by Ufone raise serious concerns about the balance between cost and quality. The MYOB and regional packages have been popular for their affordability and customization, however, the steep price increases come without corresponding improvements in network performance.

For Ufone to justify these price adjustments, substantial investments in infrastructure and service quality are imperative. Enhancing throughput consistency, reducing call connection times, and addressing regional performance gaps will be critical to retaining customer trust.

Moreover, Ufone must communicate transparently with its customers, outlining how these price hikes will contribute to future service improvements. Without clear justifications and visible enhancements, Ufone risks alienating its customer base in an increasingly competitive market.

Also read:

Book Your Favorite Ufone 4G Number; Get it Delivered to Your Doorstep for Free!

PTA Taxes Portal

Find PTA Taxes on All Phones on a Single Page using the PhoneWorld PTA Taxes Portal

Explore NowFollow us on Google News!

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
>