Japanese e-commerce company Rakuten will buy instant messaging app provider Viber Media for $900 million, hoping to tap the Cyprus-based company’s rapidly expanding business in emerging markets.
“The purchase of Viber Media, run from Cyprus by Israeli entrepreneur Talmon Marco, will add 300 million users to its existing 200 million users. As Rakuten aims to become the world’s No.1 internet services company, this acquisition will enable Rakuten to penetrate new markets with multiple digital content offerings.”
Viber is used mostly for calling purpose but users can also send and receive messages with stickers to make their chat more lively and enjoyable. This application is used with help of internet connection so no worries about balance anymore.
Viber is now under Japanese company; Israeli is not the owner of Viber from now onwards[blockquote cite=”Rakuten chairman and CEO, Hiroshi Mikitani”] I am tremendously excited to welcome Viber to the Rakuten family. Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamicecosystem of internet Services.
[/blockquote] [blockquote cite=”Viber CEO and founder Marco”] Sharing similar aspirations with Rakuten, our vision is to be the world’s No. 1 communications platform and our combination with Rakuten is an important step in that direction.
Now as it is under new owner lets see what developments will be made by new company.