In year 2015, initial 6 months were very challenging for the telecom industry due to the bio metric SIM versification process. Obviously this was a great effort by PTA, Government and Telecom Operators to encourage the customers to make their SIMs verifiable. It’s an achievement that such a large number of customers re-verified their SIMs successfully. But on the other side a huge non-verified numbers are blocked, creating a little extra space for the telecom industry.
However, due to nationwide biometric verification, the whole industry faced decrease in revues and a slow growth rate is observed also. The operators also had to make the sales channels limited which hindered the sales of new connections, causing a decline in new subscriptions and revenues. The bright side of year 2015 start was the availability of high speed internet for the end users, at an affordable rate. Warid launched its LTE services on December, 26th 2015 after the launching of 3G and 4G services of Mobilink, Telenor, Ufone and Zong.
Warid Gets Highest 4G LTE Customers in Pakistan in 2015
Warid also gained immense popularity in first half of 2015 by getting the highest Postpaid customers in Pakistan.
The PTA issued a report recently which explains the growth rate till April 2015 amongst telecom operator’s 3G/4G LTE customer base.
- Warid gained the highest LTE customer base in Pakistan, securing a total of 79,213 customers and
- Zong at second secured 61,964 4G customers.
- Telenor 3G achieved 3,857,265
- Zong 3G achieved 3,408,508
- Mobilink 3G achieved 3,086,956
- Ufone 3G achieved 2,540,921
Moreover, according to the PTA report on consumer complaints, Warid had the least consumer complaints in the industry, demonstrating the high standards of customer services and the most satisfied customer base. BMI Research England issued a report in June 2015 on Warid and shared their views as:[pull_quote_center]A stronger commitment to invest in infrastructure and the roll-out of LTE services (which) indicates that Warid Telecom will be a more proactive contributor to the development of Pakistan’s mobile sector than previously expected . A key downside risk is that its above-average ARPUs would be diluted by focusing on lower-value rural areas.[/pull_quote_center]
Warid was the first one who directly transform from 2G to LTE technology. There are several other smart add ons company started with, such as the data sharing plans. It also launched LTE Wingle and Mi-Fi devices.