The recent merger of Pakistan’s no. 1 mobile operator, Mobilink, having 40 million subscribers (before merger) with Warid Telecom has restrengthened its market position and finally coming up with together around 50 million users. At the beginning many assumptions have been made regarding that how both companies will be using each other networks and how the brand name will be reintroduced. Finally, it is yesterday that we have heard about the re-branding news as a farewell was organized in Mobilink Headquarters Islamabad to announce the new brand name for now onward. Farewell to Mobilink & Warid-Welcome to the New Brand Identity “Jazz”. The CEO Amir Ibrahim bid farewell to “Mobilink Name” and introduced “Jazz-Dou Network Aik Awaz” whereas the brand name “Warid” will phase out in coming few months until and unless all Warid customers are being shifted to “Jazz” network.
Farewell to Mobilink & Warid-Welcome to the New Brand Identity “Jazz”
Interestingly, now if you google for official website of “Mobilink” it will redirect you with “Jazz” URL; which mean that there is no Mobilink now.
Let’s look at some images of yesterday re-brand event held at Jazz HQs:
Noori Band performed at the event and celebrated the success story of “Jazz-Dou Network Aik Awaz”
This event was attended by officials of both companies and some of their prestigious customers also attended this event.
The charismatic CEO of new “Jazz” Amir Ibrahim talked to the hardworking employees of company and also thanked them for their continuous support and efforts that have made the operator to reach at this point.
Post “Jazz-Dou Network Aik Awaz” Scenario:
As there is no Mobilink nor Warid now hence the new “Jazz-Dou Network Aik Awaz” will go through some fundamental changes:
- The customers of Warid will have to replace theirs SIMs. For this purpose, Jazz will notify all Warid customers via SMS in order to upgrade their SIMs
- On the Other hand, for Jazz customers, to use 4G services will have to upgrade their SIMs otherwise for using 2G & 3G their same old SIMs will work
Keeping in view the 20 billion population of Pakistan, the merger of Mobilink-Warid is worth-praising step that will further help in digitizing Pakistan by offering interrupted internet services. We welcome the new identity of “Jazz-Dou Network Aik Awaz” and and expects more good from it too.