Wi-tribe, Pakistan’s no. 1 broadband provider in terms of quality of service, has recently been ranked as Pakistan’s most socially devoted broadband service provider on Facebook. Social Bakers, a social media analytics platform has released the January 2013 Social Media Report that has details about the performance of Pakistani brands on Facebook. According to the report, wi-tribe is only second to a leading communications provider when it comes to being socially devoted on its Facebook page and is the only broadband provider in it.
The rankings are based on the response rate of the brands on their Facebook pages. The average response rate is calculated by number of questions brands answered minus question that went unanswered on its Facebook wall. wi-tribe’s customer- centric approach saw 96% of queries responded to in an average time of just 4 hours. This approach is one of the many reasons which has seen wi-tribe’s social media platform develop into the fastest responding and informative customer care touch points in Pakistan.
“We are thoroughly pleased with the growing excitement around wi-tribe on Facebook,” said Ali Fahd Ahmed, Director Marketing, wi-tribe. “At wi-tribe we believe in social media transparency; customers will be talking about issues associated with our brand online and we embrace this by getting involved and guiding conversations smoothly. If consumers know they can reach out to our company through social media and are encouraged to do so, this becomes a good opportunity for us to provide great service in front of a large audience. Our in-house digital team prides itself on running one of the most interactive and consumer centric pages on Facebook and is humbled by the acknowledgment the page has received in the digital spheres.”
wi-tribe’s Facebook page signifies the amount of time and effort the in-house social media team puts into creating lasting value for the esteemed customers. Growing at an organic rate has helped keep the content of the page focused on quality rather than quantity. A growing reputation amongst the online community for being one of the most interactive local brand pages has earned loyalty points and new customers for wi-tribe.