Global technology leader Xiaomi today introduced Mi A3 as an extension to its best-in-class Android One lineup. Priced under PKR 36,999, Mi A3 boasts a 48MP triple camera, in-screen fingerprint sensor, updated design and massive battery, making it an ideal daily driver for recent grads to tech enthusiasts, or anyone who appreciates exceptional features at an accessible price.
“Our Android One series, including Mi A1 and Mi A2, has always been highly successful in terms of immense popularity and exceptional reputation,” said Xiaomi Senior Vice President Wang Xiang. “We believe Mi A3 will continue to exceed our users’ expectations by providing an amazing Android experience at an honest price.”
Xiaomi Introduces Mi A3
“We are thrilled to strengthen our partnership with Xiaomi to add another great device to the Android One portfolio this year,” said Jon Gold, Director of Partner Programs, Google. “The all-new Mi A3 will deliver a software experience that is up-to-date and easy to use, with built-in malware protection and regular security updates that keep users safe.”
Mi A3 sports a triple camera setup on the back with 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens intelligently detects when users are shooting large images and recommends when to switch to ultra-wide-angle mode for a more optimal shot. And to top it off, built-in AI scenes detection automatically applies photo tuning to help users capture the perfect image, every time.
On the front, Mi A3 uses a 32MP AI-equipped sensor for its selfie camera which merges four pixels to form large 1.6μm pixels and allows it to capture more detail in low-light conditions. Its unique panorama selfie feature lets users capture stunning group images without having to switch to the rear camera, use a selfie stick or cut people out. And its palm shutter feature eliminates the possibility of camera shake from pressing the shutter button by adding a simple gesture to start a countdown towards the perfect selfie.
Stunning AMOLED display with Improved In-Screen Fingerprint Sensor
Featuring a large 6.088” AMOLED Dot Drop display, Mi A3 offers more vivid colors and deeper blacks with a blazing fast response speed and enhanced power efficiency. For a more secure user experience, Mi A3 features an improved in-screen fingerprint sensor with a 15% increased fingerprint detection area. Compared to its predecessor, the sensor pixels and size has been doubled, allowing for an increased reliability and a 30% increased unlock success rate in extreme conditions – from dry fingers to strong light and ultra-low temperatures.
All-New Dynamic Design without Compromising Specs
Tech enthusiasts will be pleased to find impressive new design upgrades in Mi A3 that enhance the overall look and user experience. With a weight and thickness of 173.8g and 8.475mm respectively, the device’s compact size gives it a leg up for multi-taskers seeking single-hand operation.
Mi A3’s front display and curved back is covered in Corning®️Gorilla®️Glass 5, offering a durable yet comfortable experience. Importantly, the device’s compact form factor doesn’t sacrifice on audio — Mi A3 sports a cutting-edge front audio system and a 3.5mm jack.
Mi A3 is available in three attractive color choices to suit all different styles: Kind of Grey, Not just Blue and More than White. A nano-level holographic pattern enhances the blue and white color options to create a dynamic design effect that will appeal to style-conscious consumers.
Peak Performance to Keep Up With Your Lifestyle
Mi A3 packs a punch with its massive 4030mAh battery — the Mi A series’ largest power capacity to-date. By pairing extended battery life with the efficiencies of Android One, Mi A3 enables a more reliable and extended experience for users on the go. And when it’s time to recharge, the device offers up to 18W fast charging via USB Type-C.
As one of the very first devices powered by Qualcomm®️SnapdragonTM 665 Mobile Platform, Mi A3 also boasts smoother performance, faster speed, and improved AI capabilities for those taking advantage of features like AI Beautify and Google Lens.
Android One with the Google Assistant
Mi A3 is powered by Android One and runs on the latest Android 9 Pie operating system out of the box. Users can enjoy the latest Google innovation and stay productive with the Google Assistant, Digital Wellbeing Dashboard and Wind Down. With Google Assistant on Mi A3 you can get things done and stay on top of your plans while on-the-go, in the car or at home – using just your voice. You can ask questions, pull up your schedule, navigate places, set reminders, call, text and control connected smart home devices, hands free.
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 Company of 2019.
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