Yayvo.com by TCS, Pakistan’s fastest growing e-commerce store, bagged two awards at the Pakistan DigiAwards 2017 held at the PAF Museum in Karachi last week. Yayvo.com won the awards in the ‘Best SEO Campaign’ and ‘Best Digital Marketing Communication’ categories. Yayvo Bags Two Awards at Pakistan Digi Awards.
In the ‘Best Digital Media Communication Video’ category, Yayvo won the award for a music video that was released on the occasion of Black Friday last year.
Yayvo Bags Two Awards at Pakistan Digi Awards
The video contained a special song by Ali Gul Pir, which became a hit upon its release in the last Black Friday season in November 2016. The online international shopping, Black Friday is now being celebrated in Pakistan since the last two years.
Yayvo.com also grabbed the year’s Pakistan Digi Awards in the ‘Best SEO Campaign’ category for successfully carrying out a series of SEO (search engine optimisation) campaigns that helped Yayvo rank in Google’s top 10 search results.
Mainly focused on women’s fashion brands, Yayvo’s SEO strategy helped it create its place on the first page of Google’s search results for each of the top fashion brandssuch as Alkaram, Sana Safinaz, J., Gul Ahmed, Image Fabrics, Pareesa and Sapphire.
Initiated this year by BrandE Advertising, Pakistan Digi Awards recognizes outstanding contributions in the Pakistan’s digital media industry and is a great step towards encouraging young professionals, start-ups and established firms operating in the industry.