Live video streaming has become easy thanks to YouTube. But now the video-sharing giant wants to move one step ahead in its tender to offer the spectator a front-row experience from the ease of their own home. The video-sharing website has already been streaming concerts and sport live. Now Google is introducing live, 360-degree video and audio to its YouTube videos.
YouTube Now Supports Live Streaming of 360-degree Video
The videos can be watched on standard individual computers or with virtual reality headsets through the YouTube app on Android phones that works on the company’s Cardboard technology. Since March 2015, YouTube has had 360-degree videos. With the up-gradation, people can now tune-in to live transmissions of happenings such as sports games and music concerts and turn their head to look around them. The video and audio changes with the movement.
“If you can’t make it to that Beyonce concert the next best thing is to be able to watch it in live 360 with all the fans surrounding you and with her up on stage from the front row.”
Informed Neal Mohan, chief product officer of YouTube, in an interview.
“The YouTube app is really what you should need to consume content in whatever way you want.”
Alphabet Inc.-subsidiary Google is exasperating to make YouTube the catch-all place for videos and is capitalizing in new technology like live 360, as well as innovative content, to attract people to the site. It has also made a 360-degree camera with GoPro Inc., called Jump and developed software to make it easy for people to generate effective reality-friendly videos.
Mohan informed that the company plans to transmit live, 360-degree videos from the Coachella music festival. On the other hand Google is also creating new musical talent in an initiative called Foundry that pursues to attract more limited songs and music videos to the site.
In consort with the 360-degree video, Google has created Cardboard, a technology that can transform any Android phone into a virtual reality headset, and has financed in Magic Leap, a startup manufacturing VR hardware.
“Google’s approach to virtual reality lets people access the technology without needing to invest in a fancy headset or any other sort of prohibitive tech.”