Do you get annoyed waiting for 30 seconds unskippable adverts of YouTube. When you click the video to watch such adds give you mood swings but also you have to watch it for 30 seconds at least to skip them and switch to videos. YouTube Planing to Kill its Annoying Unskippable 30 Seconds Adds.
To let go of the annoyance of the users, YouTube has announced the end of this 30 seconds non Skippable videos. Its a good news for YouTube viewers but don’t get too much happy as this process will be completed by 2018. Now we have to wait for next 10 months to watch our favorite videos without such annoying hurdles.
YouTube Planing to Kill its Annoying Unskippable 30 Seconds Adds
However it should be mentioned here that Google is not killing all the advertisements. It will eradicate only those adverts which are 30 seconds long. Users will still have to watch 15-seconds to 20- seconds long adds. They will be able to skip it after six seconds.
Google spokesperson said:
“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers”
Other advertising formats will remain unskippable, including 20-second advert slots.
The decision to discontinue this advertising format is a sound one. However it is obvious that in the long term it’ll probably cost Google. The video streaming landscape has changed drastically over the past few years, and YouTube is no longer the only player in town.
Instagram and Facebook have both been improving their video offerings and look set to eat YouTube’s dinner. To stay competitive, Google has to think about the user experience of YouTube. And a good first-step is to remove the most irritating advertising format on the site.
This is a good news for YouTube users. Now if only it’ll also kill unskippable ads that appear in the middle of long videos. Sure, I will wait.