Pakistan has a vibrant Telecom sector that has not only transformed the connectivity landscape of the country, but has also invested heavily to ensure nationwide coverage. Official statistics further back this argument. From 22% cellular teledensity in 2005/6 to 70% in 2015/16, Pakistan has come a long way in ensuring cellular penetration to over 130 million Pakistani’s. But is this enough? Zong 4G is Ushering Pakistan into a New Digital Age.
Zong is at the cusp of a new digital age, with fast speed internet access promising a new world of possibilities. In the era of faster taking on the fastest, Zong 4G’s No.1 data speeds are redefining the Telecom landscape in Pakistan. Zong was the first Telecom Company to introduce 4G in Pakistan and is now heavily occupying that space with a 75% market share in the 4G arena. This in itself showcases the desire of Zong’s dynamic management in reshaping Pakistan’s future.
Zong 4G is Ushering Pakistan into a New Digital Age
Notably, Zong is 100% owned subsidiary of China Mobile, owned by Govt. of China and functions on a completely different business model than the rest of the operators. Zong’s CEO Mr.Liu Dianfeng also recently laid out his vision to “revolutionize the lifestyle of Pakistani people.” In that regard, Zong is the cornerstone of the successful connectivity of projects under China-Pakistan Economic Corridor, rightly dubbed as the regional game changer. The combined project worth of over $60 Billion will link Kashgar in China to Gwadar deep sea port through a diverse network of road and rail projects. Through CPEC, Zong shall not just promote connectivity across Pakistan, but also serve as a platform for all projects to come in sync with each other.
This year, Zong has made major announcements that are poised to transform the industry landscape. The company has announced over $200 Million investment in Pakistan in 2017, expanding its 4G footprint to all of Pakistan, making 100% of its Network 4G enabled. Zong’s management has also recently stated that “all Pakistanis are our customers” displaying a far-sighted approach that transcends the traditional boundaries of subscribership.
For developing nations such as Pakistan, mobile internet can serve as a catalyst of growth and global integration. Particularly in far flung areas, where access to fixed line broadband connections are limited, Zong’s 4G services will significantly improve the lives of those living in rural communities through access to information, provision of basic services, improvement in areas such as health and education along with ensuring increased social inclusion.
Zong is also the pioneer of 4G technology in Pakistan and has set an example in the industry for high speed connectivity. In the last few years Zong has demonstrated its goal of developing a complete eco-system that facilitates the transition of customers from 2G/3G technology to 4G technology. By the end of this year, more than 10,500 sites will provide 4G connectivity to over 300 cities across Pakistan. With the advent of the Internet of Things (IoT) and Machine-to-Machine (M2M) communication, the world is now fast moving towards a new era of connectivity. Zong envisions to enable a fully connected environment for Pakistan through these technologies and ensure mobile connectivity of all our digital devices to integrate them in our daily lives.
The new digital age coming alongside the successful rollout of CPEC will usher in a new era of connectivity and telecommunication services. Zong’s 4G services and an ever expanding 4G network will enable individuals and businesses to leverage connectivity for development. Enterprise solutions developed at Zong and powered by Zong’s high speed 4G network will serve to support business endeavors and initiatives. As part of Zong’s Machine to Machine (M2M) solutions, they are working to develop solutions for businesses in the domain of security, 4G enabled video conferencing solutions, IoT Terminals along with diverse industrial sector solutions in areas such as health care, transportation and the energy sector.
With a cumulative investment of over PKR 250 Billion in the Pakistani Telecommunications market, Zong is leading the Pakistani telecommunications market with the objective of being the preferred choice of all Pakistanis. For the future that all Pakistanis are anxiously anticipating, Zong is acting as a bridge and facilitator, between the people of Pakistan, between the people of two countries in CPEC, its businesses, organizations and governments.