Zong has started a one of its kind project. It will be providing Pakistan Red Crescent Society (PRCS) with a short code service through which ZONG customers can register themselves as blood donors by sending “reg” on 2258. They will be contacted by the Red Crescent in time of need.
Zong is also launching a campaign called “I am a Blood Donor”. The aim of this campaign is to create awareness about blood donation. Speaking about this unique collaboration Feng Tuixian, CFO, ZONG said:
“It is an honour for us to be a part of this noble cause. Most of us don’t realize the importance of having healthy blood cells but for those affected by blood diseases and accidents know the value of this lifeline.”
Director Training and Health PRCS Dr Kamran Mushtaq said:
“PRCS and Zong are working in close collaboration in the development and implementation of safe blood transfusion reforms.”
This collaboration will enable Zong to generate a list of blood donors, their details and location which will forwarded to PRCS to manage blood supply.