Zong, one of Pakistan’s preeminent telecom operators and internet providers, was seen intruding ads into their users browser, without users consent.
Zong Users Witnessing Intruding Pop-ups without their Consent
The basic purpose of internet service providers (ISPs) is to deliver internet access to customers in return for data expenses. Subscribers have refuted of being attacked with Zong advertising pop-ups in between writing an imperative email, driving them to resume this or that pointless offer and slowing down their browsing.
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But this is more than a hindrance; it is also a massive breach of your online privacy and safety. For instance when you enter “google.com” in your browser’s address bar, as you press enter, the following occurs:
- Your browser forwards a request to the servers of your ISP for that webpage.
- Your ISP’s servers will then send that request to the internet servers to load that site to your browser.
- The related server on the internet will then send a reply to your ISP’s server, basically stating, “here is the webpage you asked for.”
Your ISP is alleged to send that response straight to your browser, unvaried. However, Zong is literally altering that response in the middle without your permission to intrude informational material and advertisements into your internet browsing experience.
Nighat Dad, Executive Director of the Digital Rights Foundation, an institution functioning for the rights of internet subscribers of Pakistan, elucidated that because this is a precedent where consumers are getting a service from Zong, the practice is completely illegal.
“There is no mechanism through which people can opt out of the ad program, and no real option to block them because these are not third-party ads.”
She further added.
“The fact that most people would not even know that this is something unethical and something that is being forced upon them deliberately is just absurd. Zong doesn’t ask for permission, it just forces the ads into your lives.”
Dad added that people should look at putting up the matter in consumer courts.
When you try visiting Google from your Zong internet, many users will see the picture, which reveals that Google has identified “unexpected traffic from your computer’s system”.
The only method to halt this matter now is that users take Zong to consumer court in addition to extend awareness about consumer rights and responsibilities of ISPs.