One top rule of getting success in any business is calculating a number, gauging performance through stats. In simple words, if it’s not worth measuring then it is not worth doing as well. In any business, especially online businesses it is crucially important to take notes of performance. What do numbers mean? How can you extract relevant data from the traffic received, sales and impressions made if you don’t understand the numbers? For this sole purpose, there are some very reliable web analytics tools available online. These tools can help businesses in learning and understanding about the numbers in a better way. Thus plan their future campaigns, advertisements on the basis of those analytics and improve every time. It’s more like an iterative cycle, where you improve your results and profits by reshaping strategies in accordance with the analytics results.
Without a doubt, in any business tracking statistics and interpreting data are considered to be as one of the most vital pillars of success. These statistics and trends can tell businesses about the reasons for failure and success. In an online business, it is important to keep track of numbers in order to improve online marketing strategies and campaigns. It is hard to manually keep track of each and every post you make, or every piece of content you share on your website.
Having good web analytics tools can help your businesses flourish and gear up with the right marketing and advertising strategies needed. The great things about using any of the web analytics tools are that they don’t give you “vague data” or “could be data” instead of update you with the exact analysis happening on your website. Highlighting that what is working and what is not, enabling you to strategize your future plans accordingly.
Web Analytics Tools of 2018
Let’s dig in and talk about the best 3 web analytics tools of 2018.
- Google Analytics
This is the most reliable web analytics tool one can start with. The great thing about this web analytics tool is that it provides accurate information and is totally free of cost! To add more, users can customize sections, add most relevant data sections that you want and much more. Once you connect your site with Google Analytics, it will monitor your site’s performance on daily basis and deliver updates. It’s a great web analytics tool considering its user-friendly interface and accuracy. It’s a great tool for blogs and authority websites.
It is one of my favorite web analytics tool out there. It is the second great analytical tools that help you understand your website’s data and performance in a fairly easy way. The extra-edge that Clicky has over Google Analytics is its real-time instant updates about the website performance. Google Analytics on the other hand updates about the data with a day’s lag. Clicky is the real-time web analytics tool and gives you an upper hand while dealing with a huge amount of visitors on your website.
Mint Analytics is yet another great web analytics tool. Comes packed with great features and with a reasonable price structure. It only charges $30 per year, which is quite reasonable. It has a very easy-to-understand layout, easily understandable data charts that tell that users about their website’s performance in real-time.
It is important for any website owner to keep track of the traffic and numbers of the website. To do so, you would need a reliable, less finicky and high-performance web analytics tool for your website. Decide on any of the web analytics tools after your research and level up your website’s performance game.
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