On the last Friday of every November, millions of people around the globe prep up for the biggest sales event of the year, Black Friday. The Black Friday sales concept was invented in the US in 1924, by Macy’s, during their Thanksgiving Day Parade. The Black Friday name was coined in Philadelphia in the 1960s, where it was originally used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the great sales day.
Easypay and Daraz.pk Bring you Black Friday: The Biggest Sales Event of the Year
Realizing a great opportunity for both, retailers and consumers other stores quickly caught up and by the 1990’s, not only did Black Friday become an unofficial retail holiday but also a worldwide sensation. The UK and Canada were relatively late in joining the Black Friday frenzy; however, it didn’t take too long before the glorious discount day became the busiest sales day of the year there as well. Over the past few years, with more and more countries jumping on the bandwagon, the sales concept has proven itself to be a worldwide phenomenon.
With over US$50 billion in sales in 2014, Black Friday has also accelerated online e-commerce and the associated changes in shopping habits. E-commerce has now become the preferred method for Black Friday sales as more and more online retailers are realizing the opportunity it brings. Last year’s record-setting online sales have given ecommerce players a glimpse into the future and Black Friday could not have come to Pakistan at a better time considering the increased penetration of smartphones, internet usage and payment methods in the country.
For 27th November 2015, Easypay, the premier online payments service in the country, and Daraz.pk, the biggest online merchant in Pakistan, have partnered to bring Black Friday to Pakistan, with unimaginable discounts, special offers and massive deals across a range of products. With Easypay you can pay instantly from your Easypaisa Mobile Account, or through your VISA/MasterCard or by simply walking in to any Easypaisa shop to make a payment. Paying with Easypay gets you the maximum discounts offered!
The biggest online shopping event in the history of the country is coming up in a week. So stay tuned and get ready to avail the biggest discounts ever! Deals will start at midnight and will be available on the Daraz.pk website and on their Mobile App.
Daraz is the leader in online retail in Pakistan (Daraz.pk), Bangladesh (Daraz.bd) and Myanmar (Shop.com.mm), featuring apparel, accessories, shoes and beauty products for men and women, as well as a wide variety of electronics and general merchandise.
Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 70,000 Easypaisa shops in more than 800 cities across the country.