Apple Announces October Event 2023 for Macs: ‘Scary Fast’

Apple has officially unveiled its second autumn event for 2023, scheduled to take place online on Monday, October 30, at 5:00 p.m. Pacific Time. The event starts at 5:00 pm PT, which is 8:00 pm in New York, 1:00 am on October 31 in London, 2:00 am on October 31 in Paris and Berlin, and 5:00 am on October 31 in Pakistan. This event will be entirely dedicated to the Mac, where Apple is anticipated to introduce updates to several Mac models. The Apple Events website has already offered a glimpse of the event’s theme by transitioning from the Apple logo to the Mac Finder icon on a black background.

Similar to its past events, this October presentation will be prerecorded and available exclusively online, without any physical attendance option.

Apple Announces October Event 2023 for Macs: ‘Scary Fast’

Recent Mac-related rumours have been rather perplexing, leaving room for various speculations. One potential announcement might involve an upgraded version of the 24-inch iMac. However, it will come with the M1 Apple silicon chip. According to Bloomberg’s Mark Gurman, there is no chance for the MacBook Air. But we could anticipate potential updates for the 13-inch MacBook Pro and 14-inch MacBook Pro. There could be a 16-inch MacBook Pro, including the possibility of new chips.

The specifics of these chip upgrades remain uncertain, with no confirmation of a new M3-series chip. However, depending on the focus of these upgrades, the iMac and MacBook Pro models could potentially adopt the 3-nanometer M3 chip lineup.

Given the current ambiguity surrounding the Mac product line, this event is shaping up to be one of the more enigmatic ones. As we approach October 30, it’s likely that we will receive more details.

Apple intends to livestream the event on its official website and YouTube. You can also watch the event through the Apple TV app.

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