Apple has discontinued the sales of the so called “best iPhone model” which was iPhone 7 256GB. According to the reports, Apple stopped selling this variant of the iPhone 7 on the same day as the iPhone 8 was launched. Apple is keen to boost the sales of iPhone 8 and 8 Plus which has had a slow uptick so far. Therefore Apple had to take some steps to increase its demand especially until the iPhone X is readily available. Apple Silently Halts the Sales of 256GB iPhone 7.
Apple Silently Halts the Sales of 256GB iPhone 7
Thus leaving its customers with no other option but to buy a 32GB, 128GB iPhone 7 or the 256GB iPhone 8. Apple knows where the problem lies. And by discontinuing sale of the most popular variant of the iPhone 7, it is making a last ditch attempt to make the iPhone 8 popular before the iPhone X hits stores next month.
An analyst report stated:
“Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone.”
Lets see if with this move Apple is successful in increasing its iPhone 8 sales. Although it would not have to after Nov 3rd when the iPhone X starts shipping.