Since the rollout of 3G and 4G technology in 2014, the mobile phone and MBB adoption in Pakistan has increased rapidly which created a huge demand for smartphones. IDC’s report of Q1 2017 showed massive year on year growth of 27.6%. A senior analyst at IDC even compared this growth with developed markets. Pakistan has also managed to catch up with the international tech revolution. Pakistani market mainly comprises of a younger generation who is well-aware of all the modern technological trends. This market segment wants smartphones with 3G and 4G connectivity with all the other latest features at an affordable price. To use all the latest features and applications, consumers’ are moving towards 4G-enabled handsets; shipments of these devices has grown to 189% year on year in Q1 2017.
Due to such encouraging growth trends, many new smartphone brands have entered the Pakistani market over the years. According to IDC, currently, Qmobile continues to dominate the overall smartphones market with 54.9% in Q1 2017, while Samsung came second with a market share of 19.1%.
Huawei with 6.1%, and Oppo with 5.2% market share also secured a place in top brands list.
The newly emerging brands such as Xiaomi, Vivo, Infinix, and OPPO are offering smartphones with great specs at more affordable prices to customers in Pakistan. Since Pakistan is a price sensitive market, the proportion of low-cost smartphones in Pakistan continues to grow. It has been estimated that almost 50%of all smartphones shipped to the market priced below $100 earlier this year.
Pakistani market mainly comprises of a younger generation who is well-aware of all the modern technological trends
Here is the list of hot favorite five smartphone brands in Pakistan.
Samsung is the world’s top smartphone brand that is also quite popular in Pakistan. It has launched devices for all market segments and all of them were appreciated by the people, whether it is the Galaxy range, Note, or J series.
Samsung has not only expertise in smartphones but has also explored the market for tablets, wearable tech, security and monitoring devices, TVs and Home Appliances.
Following are the Samsung’s most popular devices in different categories.
Best mid-range Smartphone: The Galaxy A family is considered Samsung’s flagship mid-range line. Galaxy A7 and A5 are the mid-range phones from A family. On the other hand, the smartphones from J family like Galaxy J7, J7 Prime, and J7 are also good mid-range smartphones by Samsung.
Best high-range Smartphone: The Samsung has released some of its flagship devices in 2017, which became hot favorite devices among Users. The Galaxy S8 has been marked as best smartphone device of the year 2017. On the other hand, Samsung Galaxy Note Edge also gained popularity among the people of Pakistan because of its premium feature and cutting-edge technology. While Galaxy Note 8 is also the hottest flagship device by Samsung.
Almost 50%of all smartphones shipped to the market priced below $100 earlier this year
Distinctive factor of Samsung: Excellence in Camera, design quality and AMOLED screens.
Currently, Apple is world’s second-leading mobile phone brand after Samsung. It is considered a status symbol in Pakistan. The new flagship iPhone 8 and iPhone 8Plus are big hits from Apple. Both of these flagship devices have become quite popular these days. Apple is not only famous for high-end smartphones but the company has also captured a large portion of the market with iPad, iPod and Smart watches.
Qmobile continues to dominate the overall smartphones market with 54.9% in Q1 2017, while Samsung came second with a market share of 19.1%. Huawei with 6.1%, and Oppo with 5.2% market share also secured a place in top brands list
Best high-range Smartphone: As we all know that Apple is a high-end luxury brand that has expensive product range. Its new iPhone X has gained tremendous popularity among the iPhone users but it is also the most expensive Apple smartphone till date with the price tag of PKR 133,000.
Apple’s distinctive factor is its Upgraded chipset called A11, Bionic and iOS software
Distinctive Factor: Upgraded chipset called A11 Bionic and iOS software.
The company introduces different smartphones from time to time with great features and reasonable price range, making it one of the most popular brands in Pakistani market. The company is also in manufacturing of Tablets, wearables, Broadband devices, accessories and network equipment business.
Huawei’s most popular devices in different categories
Best low-range smartphones: Huawei Y3, Huawei Y5, and Huawei Y3II are among some of the best low-range smartphones available in the market.
Best mid-range Smartphone: Mate 10 Lite, P10 Lite, G8 and Y7 Prime are Huawei’s best mid-range smartphones that are quite popular among Pakistani consumers.
Best high-range Smartphone The Huawei P10 plus and Huawei Nexus 6P are some of its hottest flagship devices. Recently launched, Mate 10 and Mate 10 Plus have become the center of attention in Pakistan.
Distinctive Factor: Battery timings and solid fit body.
QMobile is the largest smartphone company in Pakistan. It is the first local mobile phone brand and is famous for low and mid-range smartphones. it is also one of the few brands that are still in feature phone business.
QMobile’s most popular devices in different categories
Best low-range smartphones: QMobile Dual One, QMoblie Block Two, Noir i9i, Noir LT550 and Evok Power Lite are some of the best low-range QMobile devices available in the market.
Best mid-range Smartphones: Noir A1 comes with super selfie front camera with a massive battery of 4010mAh at an affordable price. Demand in the market for Noir A1 is high these days. On other hand, Noir A1 Lite is also getting a very positive response from the consumers. Noir X1s, Noir E8, and Noir J7 Pro are also the hottest flagship devices of Qmobile.
Distinctive Factor: Affordable Price.
After getting popularity in the international markets such as China, Myanmar, and the Philippines, OPPO entered Pakistani smartphone market a few years back. It mainly targets the young audience especially the selfie lovers. OPPO also has Disc Player and Magnetic headphones in its product portfolio.
Best mid-range Smartphones: OPPO’s mid-range smartphones have made a prominent mark in the smartphone industry. OPPO’s F5, F3, F3 Plus are some of the most popular smartphones among Pakistani consumers these days.
Many new brands have entered the smartphone market, pushing OEMs to come up with the innovative features to make their mark
Distinctive Factor: Excellence in Camera.
The smartphone market has witnessed an increased level of competition in the recent past. Many new brands have entered the smartphone market, pushing OEMs to come up with the innovative features to make their mark. Since Pakistan is a price sensitive market where a large portion of the population belongs to 18-30 years of age bracket, the OEMs that offer great specs at an affordable price will be the ultimate winners.
Oppo Distinctive Factor Excellence in Camera