Do You Wanna Earn Money? Check out Meta’s Bonus Program For Creators on Threads

Threads, Meta’s social media platform designed for close friends and group updates, recently surpassed 150 million monthly users. To keep the momentum going, Meta is introducing a new initiative specifically for creators. If you want to earn some money, Meta brings a bonus program for creators on Threads.

Forget open enrollment – Meta’s Threads bonus program is currently an invite-only affair. Launched in March as a limited-time test run, it targets established creators in the United States. If successful, the program might expand to other regions in the future.

Do You Wanna Earn Money? Check out Meta’s Bonus Program For Creators on Threads

What Creators Need to Do

If you’re lucky enough to receive an invitation, there are a few things you need to consider:

• Public Profile: Your Threads profile needs to be public for you to be eligible for the bonus program.
• Content Guidelines: There are specific content guidelines for bonus-eligible posts. These include:
  • Minimum Views: Each post must reach at least 2,500 views.
  • Original Content: Posts containing copyrighted material, text overlays, or boosted views won’t qualify.
  • Platform Exclusivity: Content with watermarks from other platforms like TikTok or YouTube or promoting brand partnerships isn’t eligible.
  • Meeting Performance Metrics: The program heavily focuses on a combination of the number of posts you create and the overall performance (views) of those posts.
• Earning Minimum Threshold: While the exact details are unclear, there might be a minimum earnings threshold creators need to reach to receive a payout. Even if you don’t meet this threshold during this initial program, Meta might invite you to future opportunities.

See Also: Threads Will Now Filter Out Offensive Words From Your Feeds

Benefits and Potential

This program offers several advantages:

• Increased Engagement: Meta’s goal is to encourage creators to post more on Threads, ultimately leading to a more lively and engaging platform for all users.
• Cross-Pollination: With established creators potentially shifting focus to Threads, existing Instagram users might follow suit to stay connected with their favourite personalities. This could benefit both Threads and Instagram.
• New Platform Growth: For creators, this is a chance to build an audience on a rising platform. However, it’s important to consider that Meta hasn’t revealed long-term plans for creator monetization on Threads, so the financial benefits might be temporary.

Overall, the Threads bonus program is an interesting development. It could significantly boost user engagement and potentially position Threads as a serious contender in the social media space.