Galaxy Watch FE: A Strategic Move Towards Apple-Like Smartwatch Lineup

Samsung is reportedly gearing up to expand its smartwatch lineup with a new addition called the “Galaxy Watch FE,” a move that seems to align it more closely with Apple’s approach.

According to information gleaned from an IMEI database by Android Headlines, Samsung is preparing for a global release of the “Galaxy Watch FE,” including markets like the US and Korea. While details about this smartwatch are scarce, it bears the model number SM-R866, leading some to speculate that it might be the anticipated refresh of the Galaxy Watch 4 mentioned earlier.

Galaxy Watch FE: A Strategic Move Towards Apple-Like Smartwatch Lineup

If this speculation holds true, we can anticipate a familiar hardware design housing the older Exynos W920 chipset. However, at this point, such details remain speculative.

What’s particularly intriguing about the “Galaxy Watch FE” is its significance for Samsung’s smartwatch lineup.

For the year 2024, the company to offer three variants of the Galaxy Watch 7: a standard version, a sporty model, and possibly a “Classic” edition, along with a “Pro” model boasting an enhanced battery. With the addition of this “FE” model, likely sporting a more budget-friendly price tag, Samsung’s lineup mirrors that of Apple’s Watch offerings quite closely. Presently, Apple markets the Apple Watch Series 9 in various sizes, alongside the Ultra 2, and the more affordable Apple Watch SE.

This strategic move by Samsung appears astute, but the big question remains the pricing strategy. The Galaxy Watch 6 currently starts at $299, just $50 more than the Apple Watch SE. Aiming for a price point of around $199 for the “Galaxy Watch FE” could potentially attract more budget-conscious consumers.

While Samsung will most likely unveil the Galaxy Watch 7 around July, the arrival of the “FE” model could happen at any time.

Overall, Samsung’s diversification of its smartwatch lineup, along with the introduction of a potentially more affordable option, signifies a concerted effort to appeal to a broader range of consumers and align more closely with its competitor, Apple.

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