Lucky Motor Launches First European Car in Pakistan

Lucky Motor Company (LMC), which assembles Kia cars in Pakistan, collaborated with Stellantis to launch the European car Peugeot for the first time in the country. The company would be assembling French Peugeot 1.2L Turbo 2008 Active and Allure, Rs5.25 million and Rs5.85 million, respectively.

Lucky Motor Launches First European Car in Pakistan

LMC CEO Asif Rizvi said the country had a demand for European cars.

“Where do people prefer to go on vacation?” he questioned. “Most of the people want to go to Europe, not Japan, China and South Korea,” he said, expressing hope that people who have driven European cars would buy the vehicles in Pakistan too.

LMC Automotive Division President Mohammad Faisal said people have been driving imported European cars such as Audi, BMW and Mercedes, and “now they have a European car on their menu”.

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Peugeot 2008 might affect the market share of Kia Sportage, but, Rizvi added “let them buy whatever they want, both are our cars.” Both were SUVs and catered to different kinds of consumer wants. Sportage is 2000cc and a bit bigger. It is a ‘C’ category SUV while 2008 is a smaller ‘B’ category SUV.

SUV has been the fastest-growing segment throughout the world, and LMC followed the same pattern.

Over a dozen SUVs have been introduced in Pakistan in the aftermath of Auto Policy 2016-21, which offered tax incentives to new car companies such as Kia, Changan, MG and others to start their operations and create more options for customers. These companies also broke the monopoly of Japanese car companies in Pakistan’s auto industry.

To a question about localisation, Rizvi said Pakistan has inherent issues in its industries, which needed to be addressed before true localisation could be achieved.

It was not possible to achieve localisation if the government only paid lip service. The government should help industries such as steel and plastic raisins.

“Presently, we only have one raw material, which is labour. If a localised auto part is highly labour intensive, only then its cost would be 15 % to 20 % localised. Otherwise, local parts have 10 % to 12 % localisation only,” he explained.

Source: The News