Apple made a record sale of 13 million iPhones during the first launch weekend of its new handsets, as fans from Beijing to New York hurried to stores to be the first with the new devices. The company sold 10 million iPhones during last year launch of the iPhone 6 and 6 Plus, even though the world’s most populous country wasn’t part of the initial release.
“We view 13 million as a ‘bull case’ number from the weekend as bears were saying 10.5 million to 11 million was possible.”
Daniel Ives, an analyst at FBR & Co., wrote to investors.
The firm confirmed that China accounted for 2 million to 2.5 million units over the weekend, meaning “non-China iPhone 6s units were up roughly between 5% and 10% vs. its predecessor.” Apple’s skill to build such demand for its product every year is exceptional in global business. People visited stores from around the globe, with some fans spending a week or more waiting to be the first with the handset. The average selling price for an iPhone last quarter was $660 (not including carrier subsidies), which would translate to about $8.5 billion in revenue for Apple.
“Sales for iPhone 6S and iPhone 6S Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history.”
Said Apple Chief Executive Officer Tim Cook
Apple Made a Record Sale of 13 Million iPhones During Weekend Launch
Apple’s performance has the skill to influence widely owned stock gauges, such as the Nasdaq Composite Index. A chain of suppliers who make components for the iPhone also trust Apple for big portions of their business. A better indication of how the new handsets are selling won’t come until January, when the company reports results for the critical holiday quarter. Last year, Apple sold 74.5 million iPhones , making $51.2 billion in revenue.
The company said in a statement that:
“Sales completed by Saturday will be included in Apple’s fourth-quarter results for fiscal 2015, while sales completed on Sunday will be included in Apple’s first-quarter results for fiscal 2016.”
The new iPhones will be available on October 9 in more than 40 countries including Italy, Mexico, Russia, Spain and Taiwan and in more than 130 countries by the end of this year.