Apple unveils its “landmark” partnership with IBM
Apple and IBM unveiled a “landmark” partnership to win over business customers by offering iPhones and iPads that are specially tailored to enterprise users.
The tie-up, which aims to boost Apple’s share of the market for mobile devices for businesses, will offer custom-made apps that bring the power of IBM’s supercomputing analytics to a mobile workforce.
[blockquote cite=””] The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change
The companies plan to release more than 100 industry-specific enterprise solutions including apps developed for the iOS platform, along with IBM cloud services, security and analytics. As part of the deal, IBM will also sell iPhones and iPads tailored to specific industries.[blockquote cite=”Apple’s chief executive Tim Cook”] For the first time ever, we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.
[/blockquote] [blockquote cite=”Ginni Rometty, IBM chairman, president, and CEO”] Will build on our momentum in bringing these innovations to our clients globally
Apple will create a new service and support offering tailored to the needs of the enterprise, while IBM will manage some of the functions like device activation and security.[list style=”list4″ color=”gray”]
- The deal includes a private app catalog and helps business customers transform IBM services for mobile devices.
- The new offerings will be pushed through Apple’s new mobile operating system, iOS 8, which was unveiled in June.
- The news comes with Apple seeking to boost growth amid a global onslaught of smartphones and tablets using the Google Android operating system. While Apple is popular among many consumers, its appeal to corporate users has been more limited.