Changan Plans To Launch Two Electric Cars In Pakistan
Master Changan Motors Limited (MCML) is planning to launch its well-known electric vehicle (EV) brand in Pakistan. According to the sources, the company will launch the Deepal S07 SUV and L07 Sedan models in the upcoming months. However, the company has not provided any official confirmation yet. A senior executive hinted at the imminent launch of an electric vehicle however did not disclose details regarding the particular model. As part of the enterprising Vast Ocean Plan, Changan introduced three incredible electric vehicle brands designed to meet the needs of various customer groups:
- Avatr
- Deepal
- Nevo
Changan Has Plans To Launch Two Electric Cars In Pakistan: Deepal S07 & L07
Director of Sales and Marketing at Changan’s parent company MCML, Syed Shabbiruddin elaborated on the company’s strategic vision. He hoped to soon introduce one of these electric vehicle brands into the Pakistani market. Sources disclosed that MCML is in the final stages of preparation for launching the Deepal S07, a flexible mid-size crossover SUV, and the Deepal L07, a stylish fastback sports sedan. Deepal, Changan‘s electric vehicle subsidiary has designed both models intricately.
Additionally, Changan has developed an EV-focused platform in collaboration with industry leaders Huawei and CATL. Recently, they introduced the Deepal L07 sedan and Deepal S07 SUV in Thailand. For all those unaware, it is a market similar to Pakistan regarding right-hand drive preferences. Shabbiruddin is quite confident about the potential of electric vehicles. The decreasing cost of EV batteries, projected to fall below $99/kWh by 2027, is expected to compel widespread adoption of EVs worldwide.
The director of Sales and Marketing also underscored the challenges EV adoption is facing in Pakistan. It includes regulatory barriers like the classification of EVs according to battery capacity, which inadvertently rattles specific models. Moreover, strict price regulations at charging stations become a barrier to investment in charging infrastructure, hindering the sector’s growth.
According to Shabbiruddin, adjusting the classification criteria to incentivize all types of pure EVs is important to overcome these challenges. Moreover, endorsing policy changes to ease financing and subsidizing interest rates for EV purchases are also crucial. He underscored the importance of improving charging station profitability and launching comprehensive awareness campaigns on EV battery handling and storage procedures.
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