Ali Zafar is a well-known international star from Pakistan. From being a musician to starring in Bollywood movies, he has done it all. He has also been the brand ambassador of other mobile networks including Telenor and Mobilink in Pakistan. Now it’s time for his younger brother, Danyal Zafar to step up.
Internet On Kar Djuice TVC Introduces Danyal Zafar
Let’s look in detail the various aspects of this advertisement:
The “Target Audience” of this ad is the “youth” of Pakistan. It conveys it’s “Message” of significance of 3G for youth as they use internet more as compared to the other age groups. The “Creativity” factor beautifully attracts the young generation with its fundamental ingredients like music, performance, visuals etc. The “General Tone” of this ad is energetic and fascinating. The “Aural Techniques” used in the advertisement are special jingles in order to give more life to the campaign. The “Setting of Ad” of the ad is mostly shot at places where the young people like to go. E.g. Cafe, concert etc.
Celebrity Endorsement: Ali Zafar’s younger brother Danyal Zafar.