Apple Ex. CEO John Sculley to Launch His Own Brand obi in Pakistan

Thanks to our friends at ProPakistani who spread awareness about the upcoming obi Worldphone smartphones in Pakistan. Obi Worldphone is an upcoming brand to the smartphone industry owned by John Sculley, a man who served as CEO of Apple for a decade starting his career early in 1983. Now John Sculley has gotten into the Android-phone world.

Apple Ex. CEO John Sculley to Launch His Own Brand obi in Pakistan

The new company, Obi Worldphone, aims to offer premium-designed phones to developing markets of the world.nThe idea is not to hit the developing smartphone markets with more affordable handsets rather to provide them further with plastic devices that serve as hollow shells of the high-end counterparts sold. Sculley’s Obi Worldphone wants to offer young people a slightly more premium device with elegant packaging.

According to our resources more smartphones are expected to be released other than these two models upto Pakistani market demand


The Obi Worldphone devices will be available from October, 2015 in retail stores in some developing countries and online in others. The company has categorized countries on the basis of youth population for smartphone initial launches.  Initial Obi Worldphone markets will include:

  • Vietnam
  • Indonesia
  • Thailand
  • UAE
  • Saudi Arabia
  • Kenya
  • Nigeria
  • Tanzania
  • South Africa
  • Pakistan
  • Turkey
  • India

The SF1 and SJ1.5 will be available in 50 to 70 high-growth countries by 2017.

SF1 Specifications:3

  • Aesthetics – Unibody with metallic accents and floating (“raised”) glass display
  • Operating System – Android OS version 5.0.2 Lollipop
  • Communication – Easy-access, dual SIM (Micro and Nano), Wi-Fi 802.11 a/b/g/n, dual band, Wi-Fi direct. Bluetooth – v4.0, A2DP. GPS – A-GPS/ GLONASS. USB – microSB v2.0
  • Sound – Dolby Audio™ with 7.1 discrete channels of high-fidelity surround sound. Dual microphone for noise-cancellation
  • Primary Camera – 13 megapixels, automatic focus with LED flash powered by the Sony IMX214 Exmor™ sensor, f/2.0 aperture with Geo-tagging, touch focus, face/smile detection, panorama, and high dynamic range (HDR). Video 1080p@30fps. UbiFocus™, Chroma Flash™ and OptiZoom™ are special features of this camera.
  • Secondary Camera – 5 megapixels with LED flash
  • Processor – Qualcomm® MSM8939 Snapdragon™ 615 with1.5 GHz Octa Core with Adreno 405 GPU
  • Display – 5-inch full, high-definition in-cell display by Japan Display Inc. (JDI). Full high definition (1080 x 1920 pixels), 443 ppi
  • Cover Glass – Scratch definition resistant Corning® Gorilla® Glass 4
  • Coating – Anti-fingerprint oleophobic coating by Top Touch
  • Memory – Samsung 3 GB RAM and 32 GB internal storage, expandable up to an additional 64 GB with micro SD. Also available in 2GB RAM and 16 GB internal storage expandable up to an additional 64 GB with micro SD
  • Battery – Quick-charge, 3,000 milliamp hours (mAh) lithium polymer (Li-Po)
  • Sensors – accelerometer (gravity), proximity, magnetic, gyro, ALS (light)
  • Price – $199 USD for 16 GB/2GB version, and $249 USD for 32 GB/3GB version

Obi Worldphone SF1 is named after San Francisco, where the Ammunition design firm is located. It is a pretty generic looking black rectangle in shape.

SJ1.5 Specifications:11887955_410734922384610_7473447786943753387_n

  • Aesthetics – Polycarbonate body with curved touch panel and dynamic use of color
  • Operating System – Android OS version 5.1 Lollipop
  • Communication – Easy-access, dual SIM, Wi-Fi 802.11 b/g/n, Wi-Fi Direct, Bluetooth v4.0, A2DP, GPS and micro USB 2.0
  • Primary Camera – 8 megapixels, automatic focus OV8865 sensor and flash. f/2.2 aperture
  • Secondary Camera – 5 megapixels, f/2.2 aperture
  • Networks – GSM/HSPA/3G
  • Processor – MediaTek MT6580, 1.3GHz Quad Core processor
  • Display – 5″ high-definition (1280 x 720 pixels), in-plane switching (IPS) full lamination screen for accurate color at any angle
  • Cover Glass – Scratch-resistant Corning® Gorilla® Glass 3
  • Coating – Anti-fingerprint oleophobic coating by Top Touch
  • Memory – Samsung 1 GB RAM and 16 GB internal storage; expandable up to an additional 32 GB with micro SD
  • Battery – 3,000 milliamp hours (mAh) lithium polymer (Li-Po)
  • Sensors – accelerometer (gravity) proximity, ALS (light)
  • Price – $129 USD

Android Applications Loaded onto SF1 and SJ1.5:

  • AccuWeather™ – Provides accurate hourly and minute-by-minute forecasts for any longitude/latitude on Earth and provides customized weather information.
  • Clean Master® – The world’s leading smartphone cleaner, optimizer and security app
  • ColorNote® – Quick and simple notepad editing when writing notes, memos, e-mails.
  • Swiftkey™ – Lets users type by swiping from one letter to another on a display keyboard to prevent typographical errors and sped typing messages.

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One Comment

  1. Interesting news. I think Pakistan is region where we can see all brands in near future. Keep updating us with the latest trends.

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