Apple has suddenly discontinued its efforts to bring its mobile payment service in India. All the Indians were eagerly waiting for this feature but now they cannot use it. Apple puts a break to launch Apple Pay in India.
The company’s senior vice president for internet software and services, Eddy Cue, showed interest in bringing Apple Pay to India a year ago. But the hurdles and challenges and design structure couldn’t work the way Apple wants. Plus the platform for banks transactions between bank accounts didn’t work. It was reported by the Economic Times.
Apple puts a break to launch Apple Pay in India
The biggest hurdle to face was the Reserve Bank of India requires companies to store payments in facilities located in the country. Other operating payment services like Google, Facebook plus WhatsApp, have until the end of October to begin storing data in India.
In addition, one of Apple Pay’s key selling points is its support for Touch ID, which lets you authorize payments with your fingerprint on your phone. But the National Payments Corporation of India, which oversees the UPI platform, doesn’t allow third parties to collect biometric data to facilitate payments and insists on numerical PINs instead.