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Apple vs Samsung: Let the Battle begin..

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Apple Vs Samsung

Cupertino-based Apple and Korean born Samsung, the two titans of the mobile industry, are girding for yet another showdown over patents in court. Apple contends that Samsung copied the look and feel of its iPhone and iPad. Samsung says that Apple’s patents are overly vague and that Apple is also guilty of infringing on Samsung’s own mobile patents. Billions of dollars in damages are at stake – not to mention the future of competition and innovation in mobile technology.

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Google’s remarks came in early 2010. The search giant is quoted as saying the Galaxy Tab and Galaxy Tab 10.1 were “too similar” to the iPad and demanded “distinguishable design vis-à-vis the iPad for the [Galaxy Tab 10.1].

Santa Clara law professor and patent expert said:
In an industry such as this where so many companies hold so many vital patents needed by all players, lawsuits are viewed as toying with “mutually assured destruction” and that most disputes are solved through “horse trading” and agreements to share intellectual property and royalties

We won’t truly know what the legal teams of each company will have in store for the trial until it actually begins, but we have already seen some information pulled directly from legal documents that they have submitted for review. While Samsung is reportedly planning on claiming that they had products with a similar design in development way before the iPhone was even released in 2007, Apple is looking to go on the immediate offensive approach and producing evidence that Google and other leading technology companies explicitly warned Samsung that copying the design of certain Apple products would not be a good idea.