Careem and Salman Sufi Foundation have partnered for the launch of Women on
Wheels (WOW) initiative in Sindh.
● Careem and WOW initiative has pledged to train 10,000 women to ride bikes by
International Women’s Day on March 8, 2020.
● Careem will be onboarding these female Captains for an exclusive vehicle category in
the Careem Application named “WOW”
Careem and Salman Sufi Foundation have entered into a strategic partnership to train 10,000 females to ride bikes and subsequently onboard these females on the Careem platform. The partnership was announced at the launch ceremony of “Women on Wheels” (WOW) initiative held at Frere Hall on November 24, 2019.
Careem Partners with WOW launched by Salman Sufi Foundation and Government of
Sindh to Create Jobs for female bikers
Notables present at the event were Shehla Raza, Minister for Women Development, Murtaza
Wahab, Adviser to Chief Minister of Sindh on Law, Anti-Corruption Establishment, and
information, Aisha Mukhtar, Deputy Country Representative, UN Women, Asad Khan, General
Manager-South, Careem Pakistan and Salman Sufi, who is spearheading the campaign and is
famous for his work on female rights across the world.
Through the partnership, Careem will be facilitating Salman Sufi Foundation by onboarding the
trained females on the Careem platform to create at least 10,000 job opportunities and help
them achieve financial independence. Careem will also be introducing a new vehicle type in
their application that will have female bike Captains catering to female customers only. Careem
will be supporting WOW expand across Sindh by providing trainers to Salman Sufi Foundation
across the province at multiple facilities.
Asad Khan, General Manager South, Careem Pakistan commented at the launch event, “We
are joining forces with Salman Sufi Foundation with its WoW Initiative to empower women
reclaim public spaces in Pakistan. Careem introduced female Captains on its platform early in
our journey and we hope more and more females can become part of our platforms on their
journey of achieving financial independence.”
In addition, Careem will also provide Salman Sufi Foundation with safety equipment such as
helmets to female bike Captains, subsidized rates for travel to and from training facilities and
help spread the word through their social media platforms.
Salman Sufi, on the occasion said, “We have partnered with Careem to provide jobs for up to
10,000 jobs for the women that are trained through this initiative. The project after its expansion
in Karachi will move towards launches in Hyderabad, Sukkur and other areas of Sindh. The
ultimate aim of the campaign is to empower women to become financially independent, reclaim
public spaces in the country.”