Huawei Hints at Pura 70 Series Launch – Official Teaser Out

Huawei’s teaser campaign for the P70 series marks the beginning of its official promotion for the upcoming smartphone lineup. The campaign confirms two significant aspects that have been the subject of speculation and leaks in recent months.

HUAWEI is Rebranding its P Series Flagships to “Pura”

Firstly, Huawei has revealed the design of the camera island on the back of the P70 series devices. The teaser images showcase a distinctive triangular camera island, suggesting a unique and eye-catching camera setup. This design element aligns with previous leaks and rumors, indicating that Huawei is embracing a novel aesthetic approach for its upcoming smartphones.

Huawei Pura 70
Source: GSMArena

Secondly, Huawei has introduced the new branding of “Pura” for the P70 series. This naming convention represents a departure from the previous naming schemes used by Huawei for its smartphones. The adoption of the “Pura” branding suggests a fresh direction or identity for the P70 series, potentially highlighting purity, clarity, or sophistication in its design, features, or user experience.

New Kirin Chip Will Power Flagship Killer, Huawei P70 Art

Huawei’s Consumer Business Group CEO, Richard Yu, has unveiled an exciting development regarding the brand’s flagship P-series smartphones. Moving forward, the series will be known as “Pura,” signaling a shift towards a blend of style, high-end technology, and fashion.

Huawei Pura 70
Source: GSMArena

This new naming strategy reflects a commitment to purity, a central theme that underscores Huawei’s dedication to delivering exceptional quality and elegance in its devices. The accompanying teaser video offers glimpses of the key aspects that define the Pura series, hinting at a seamless integration of sophisticated design, cutting-edge technology, and fashionable appeal.

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