Media Over Exaggerated about Bad Sales of iPhone 8 & 8 Plus: Apple Analyst Kuo

Apple analyst Ming-Chi Kuo claimed that based on estimates of iPhone 8 production that the market is “excessively negative” on iPhone 8 sales. According to Kuo, the rumors that iPhone 8 is not selling well is an over exaggeration. Media Over Exaggerated about Bad Sales of iPhone 8 & 8 Plus: Apple Analyst Kuo.

In actual, the first weekend sales of the iPhone 8 were not weak, but stable. He believes Apple is expecting a 50/50 demand split between iPhone X and iPhone 8 and 8 Plus, and sales of the latter two devices are on target when taking that into consideration. Basically the company is counting on half of its sales coming from the iPhone X.

Media Over Exaggerated about Bad Sales of iPhone 8 & 8 Plus: Apple Analyst Kuo

Kuo mentioned:

We previously estimated the production weighting of new 2017 iPhone models at roughly 50% iPhone X and 50% iPhone 8/ 8 Plus. This matches what we believe is Apple’s (US) estimate for demand. At first glance, the combined first-week adoption rate for the iPhone 8/ 8 Plus might appear low (about half that of iPhone 6s/ 6s Plus and 7/ 7 Plus). However, this is due to the fact that the iPhone X is not included, not because iPhone 8/ 8 Plus first weekend sales have been weak.

iPhone 8 lines outside of Apple retail stores were indeed shorter this year than in past years, says Kuo. He further explains that the hardcore Apple fans are waiting for the iPhone X which accounts for the perceived lack of demand.

But iPhone X has to cope with the expectations of its users. No Apple user would like to wait out so long for the launch of iPhone X, just to spend a lot more money to get the almost same features as iPhone 8.

See Also: Why to Buy iPhone 8 Instead of iPhone X