Nokia spends on two 6” smartphones namely Lumia 1520 and Lumia 1320
The Finish mobile phone maker have been investing heavily in advertising to grab a pie of country’s growing smartphone market
It has been focusing on a mobile device that combines the functions of a mobile phone and a tablet. For this, Nokia has formally launched two 6” smartphones namely Nokia Lumia 1520 and Nokia Lumia 1320.[blockquote cite=”Nokia’s Marketing Manager Smart Devices for (MENA) region Prihan Farrag”] The phablet category already exists in this market, these devices are an add-on to the existing consumer needs
Nokia gives its marketing campaign a local touch by linking these products to a reality show called ‘Kuch Kar Dikha’. This marketing campaign is built around travelling whereby Nokia took its selected Facebook fans to scenic locations of the country and documented their journey through ‘Lumia Lens’ – the campaign’s theme song will hit national channels soon.
[blockquote cite=”Patrick Mercanton, Head of Marketing North Africa and Levent”] There is an iOS and there is Android, what we have done in 2013 is to build a third ecosystem for smart devices with Nokia Lumia and Windows Phone. Now in 25 markets, including Pakistan, Nokia is shipping more smartphones than Apple.