Here we are, at the end of another great year filled with many achievements and successes. The highlight of this year was the increase in number of 3G and 4G mobile operators in Pakistan. Mobilink-Warid merger took its final shape by launching combined brand, Jazz-Warid. Mobilink premium users started using 4G service while Warid users got to enjoy 3G for the first time. On the other hand, Telenor won the 850 MHz spectrum auction and started using its 4G services in selective cities of the country.
From policy & regulatory stand point, this year was especially good in terms of policy formulation. Pakistan’s first Cyber-crime law was approved this year, Telecom policy also came in to light whereas, and a draft for IT policy was also presented for public feedback. We have covered other documents in great details in our previous magazine issues so this time we have tried to make a brief analysis of recently introduced “Draft IT Policy of 2016″ and gave few suggestions for improvement.
PhonWorld Magazine is the only print magazine in Pakistan that focuses on the local industry and highlights the growth of our ICT industry. The blogs/article and news on our website provides trusted facts and information you can count on, we strive for depth, accuracy and improvement in each blog/article.
In today’s competitive and strong market, gaining and retaining customers has become a challenging task. Each mobile operator is trying extra hard to capture bigger market chunk. Telenor has recently introduced an innovative online movie to market its data services and increase customer engagement. Whereas, Mobilink incorporated both brands i-e. Jazz and Warid to launch its new brand identity; a move employed to satisfy customers of both networks. We have evaluated these marketing strategies of both operators to examine how successful they have been in their marketing approaches.
In our regular interview section, our current issue of Phoneworld Magazine covers an interview with M. Ali Khan, Director Data & Devices Mobilink. M. Ali Khan is the Product and brand specialist with history of building and managing cross-functional teams and played an active role in the success of Jazz X brand.
PhoneWorld Magazine has always played an active role in facilitating the subscribers by providing reliable and accurate data regarding the telecom and ICT products and services. We have once again prepared a detailed comparative analysis of upgraded 3G data packages offered by all mobile operators so that, our readers could get a better understanding of each operator’s offering in terms of price and data.
Like always, our regular sections including phone reviews, Smart moves, TVC reviews, top applications and smartphone wish list are also part of our current issue. We always try to bring something new and interesting for our readers, we hope you guys will appreciate our efforts and give us your feedback so that we can improve further.
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