Pakistan Telecommunication Company Limited (PTCL) also partnered with tech giant Google to promote the Tech Mela online shopping festival in Pakistan which lasted for ten days. The festival was designed to promote the development of online shopping in the country. E-commerce growth in Pakistan has lagged behind the larger Asian region as consumers have traditionally been more comfortable buying things.
PTCL Collaborated with Google to Promote Tech Mela
PTCL gave special discounts for its products and services through Tech Mela. The discounted products available included the CharJi wireless broadband service, the EVO Wingle range and the newly launched CharJi Tab. PTCL also made online orders for the newly launched Hi Speed No Limits triple play (TV, broadband and telephone) package.
PTCL also extended its partnership contract with retailer Daraz.pk which gave doorstep delivery for Tech Mela. Customers who bought the CharJi Tab were offered complimentary pre-installed Sygic car navigation app giving turn-by-turn voice guided navigation all across Pakistan along with a free car mount and charger. Those customers who bought Hi Speed broadband also had the choice of getting a free PTCL Smart TV app.