Samsung Galaxy 11 Shares the Passion of Football Fans
Samsung’s Galaxy 11 Campaign Invites Football Fans to Unite and Join the Excitement of the Ultimate Match
With more than 150 million video views from fans, Galaxy 11 marks one of Samsung’s most interactive marketing campaigns to date, building upon the excitement of the summer’s global football festival
Today, Samsung Electronics Co., Ltd. released the final episode of “Galaxy 11: The Match”, marking the conclusion of the fantasy-inspired, multi-platform marketing campaign. Through ten months of various online and offline programs, Samsung’s Galaxy 11 has captivated fans worldwide around their common passion for football, generating more than 150 million video views. It has also driven over 4.7 million engagements across social media channels and amassed more than 5 million visits to the campaign website (www.TheGalaxy11.com).
[blockquote cite=”Younghee Lee, Executive VP of Global Marketing, IT & Mobile Communications Division – Samsung”]
Through this campaign, Samsung and football fans have joined together to share their passion for the most exciting sports festival, using mobile technology to engage with football across a variety of platforms – from digital video to mobile games and in-person experiences. We are thrilled with the remarkable levels of fan support we’ve seen over the past ten months, and it was a truly exciting journey for Samsung to engage so closely with fans around the world. We hope to continue inspiring their passion for sports both on and off the field.
[blockquote cite=”Galaxy 11 player Cristiano Ronaldo”]
It’s been exciting partnering with Samsung for the imaginative Galaxy 11 campaign over the past several months and connecting with passionate football fans from around the world in completely new ways. The unique combination of football and mobile technology was inspiring and educated me on how these cutting edge technologies can enrich my everyday life in ways I’ve never imagined.
[blockquote cite=”Galaxy 11 captain Lionel Messi”]
Being captain of the Galaxy 11 team and playing alongside some of the world’s best footballers has been an incredible experience. It’s truly remarkable to see football fans and players around the world united under one team for the past ten months. The campaign has also opened the door for football players and fans alike to share their passion for the sport in new ways across innovative technologies.
[info]The Galaxy 11 squad included:[/info]
Franz Beckenbauer (Germany; Manager), Lionel Messi (Argentina; Captain), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Wayne Rooney (England), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Cristiano Ronaldo (Portugal).
[info]Fans can relive the story of Galaxy 11 from the beginning by visiting:[/info]