Twitter is a social networking site and allows you to follow your favorite celebrities and friends. You can also tweet them. Twitter Inc launched advertising services in the Middle East and North Africa on Sunday as the social media firm seeks to exploit a tripling of its regional subscriber base.
Shailesh Rao, Twitter vice-president for international operations said:[blockquote align=”right”] The two are interconnected – the rapid growth of our user base with the timing of why we want to help brands connect with that audiences.
Twitter does not provide a regional breakdown of its more than 200 million users worldwide, but Rao said its MENA subscriber base had tripled in the past 12 months.
The company has recruited Egypt s Connect Ads, which is ultimately owned by Cairo-listed Orascom Telecom Media and Technology, to launch advertising initially in Egypt, Saudi Arabia, Pakistan, Kuwait and the United Arab Emirates.
Twitter says the products it promotes typically have an audience response rate of 1 to 3 percent, significantly higher than traditional advertising rate of 0.1 to 0.5 percent.
Mohamed El Mehairy, Connect Ads managing directorsaid[blockquote align=”right”] Social media advertising is totally different because it relies on what people say. It s about two-way, not one-way, communication