WhatsApp New Business-Friendly Features: Contact Notes and More Are Coming Soon

Messaging apps, originally designed for personal use, have become increasingly popular among businesses. WhatsApp, a leading messaging app, has been adding more features tailored for businesses, such as Communities, business profiles, and Facebook Shops Integration. Despite these additions, there is still untapped potential for WhatsApp to incorporate more business-friendly features.

Recently, it was reported that WhatsApp, owned by Meta, is working on a new feature that will allow business users to attach notes to their messages. This feature will enable users to save a specific message along with additional details. Additionally, a similar feature has been spotted on the WhatsApp web client, allowing users to attach notes to each contact. This feature provides a convenient way to add personalized information to contact details for future reference.

WhatsApp New Business-Friendly Features: Contact Notes and More Are Coming Soon

The contact notes feature for WhatsApp web UI was previously seen in the WhatsApp beta for Android 2.24.9.12. Similarly, the Android version of the app will allow users to attach notes to a contact.

The addition of a text field on the WhatsApp contact page allows users to make a contact stand out with a personalized note. It’s important to note that the note is only visible to the WhatsApp account owner. The maximum text length for these notes has not been disclosed, but it is expected to be long enough to store critical information about a user.

While the availability of the contact notes feature for personal users is uncertain. However, it is expected to be initially launched for business users. This is indicated by the “This is a business account” label in the test account’s description. The note field prompt that reads “Add notes about your customer.” This exclusivity highlights WhatsApp’s focus on providing valuable features for its business users.

The contact notes feature is a significant enhancement for WhatsApp business accounts. It allows business owners to save their customer’s contact details enriched with personal information such as location, preferences, or birthdays. This personalized data storage can greatly enhance customer service by enabling businesses to tailor their interactions to individual customer needs and preferences.

The feature is expected to be rolled out on WhatsApp Web in a future update. If you’re a business owner with a WhatsApp business account, be sure to keep an eye out for upcoming updates.