Careem Introduces Women Drivers in Pakistan. The taxi-hailing company, Careem has announced that women will be driving their cabs in Pakistan. It’s an unusual initiative in a country like Pakistan where women make up only 22 percent of the workforce.
This initiative will now empower women in Karachi, Lahore and Islamabad as they will serve as heads. Through the Main Hoon Azaad! Campaign, Careem will be adding female Captains to their continuously increasing fleet.
Careem Introduces Women Drivers in Pakistan
Careem has a huge market share than contender Uber in most of the 32 cities in the Middle East, North Africa and Pakistan region in which it functions.
“We want to give women the same opportunities and the same chance that men have of leveraging our platform to generate healthy income.”
Said Careem’s Pakistan General Manager Ahmed Usman.
Usman revealed that seven women drivers had qualified to join the fleet. But applications were open and the company anticipated more would apply.
Careem will start the pilot project with 2 female Captains in Karachi, 3 in Lahore and 1 in Islamabad. Work is also in progress to extend this project to increase the fleet and introduce more cities in the future.
“This is a unique milestone for us here in Pakistan and we are excited to be the ones leading the movement.”
Said Junaid Iqbal, General Manager, Careem Pakistan.
With a customer base of over 50%, #MainHoonAzaad is a significant step towards women empowerment. Besides supporting freedom of mobility, Careem intends to enable women by offering them safe and accommodating job opportunities that confirms more financial independence.
The service is introduced specifically to cater to the needs of Pakistani women in order to facilitate them to travel with comfort and convenient, while being at comfort and stress-free. Careem is devoted to developing the experience of all its clients by providing safety and comfort every time they use Careem.
Careem works in Middle East including UAE, Bahrain, Beirut, Cairo, Riyadh and Jeddah. After its success in these regions, it extended its services in Pakistan. It started its services in Pakistan in 2015.